KLIMB Podcast
KLIMB Podcast
Podcast Description
KLIMB is a branding and digital agency helping ambitious brands stand out and scale. On this channel, we dive into brand marketing, design, tech, and creativity with the people shaping the most inspiring brands in the industry. Expect candid conversations with CMOs, founders, and brand leaders, behind-the-scenes looks at our work, and actionable insights to build a brand that actually matters. Subscribe if you're ready to grow your brand differently.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Podcast Insights
Content Themes
The podcast focuses on brand marketing, design, technology, and creativity, exploring topics such as effective B2B branding, marketing strategies, and the impact of design on consumer perception, with episodes like the one featuring Stephanie Bowker discussing scaling brands.
KLIMB is a branding and digital agency helping ambitious brands stand out and scale. On this channel, we dive into brand marketing, design, tech, and creativity with the people shaping the most inspiring brands in the industry. Expect candid conversations with CMOs, founders, and brand leaders, behind-the-scenes looks at our work, and actionable insights to build a brand that actually matters. Subscribe if you’re ready to grow your brand differently.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Aurélien Descamps est Lead Brand Strategy chez Swile, après Canal+ Brand Factory et JCDecaux. Il a commencé par cinq ans de droit avant d’arriver dans la marque
Dans cet épisode, il explique ce que fait vraiment un brand strategist, pourquoi les clients veulent le logo mais refusent de financer la réflexion qui le rend juste, pourquoi Swile a internalisé sa propre agence avec créatifs, studio et brand managers, et pourquoi une bonne stratégie doit tenir sur un post-it
On parle aussi de sa vraie peur avec l’IA, qui n’est pas de se faire remplacer mais de voir disparaître le travail junior qui fabrique le jugement, de sa méthode pour faire débattre trois IA entre elles sans jamais leur laisser le final cut, et du moment exact où une marque doit se refaire
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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