Whole Foods Market: Beyond The Board
Whole Foods Market: Beyond The Board
Podcast Description
Beyond the Board is a new podcast storytelling series that spotlights different guests — from founders of major brands to up-and-coming suppliers as well as community leaders and policy makers — all working to nourish people and the planet. New episodes will be released regularly, featuring conversations about innovation, perseverance and meaningful impact on food and agriculture. The podcast will feature a rotating cast of hosts from Whole Foods Market's leadership team, including CEO Jason Buechel, Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk and Senior Vice President of Merchandising Alyssa Vescio.
Podcast Insights
Content Themes
The podcast focuses on innovation, perseverance, and meaningful impact within the food and agriculture sectors, with episodes highlighting topics such as the future of sustainable food systems and the role of community leaders in policy making, including conversations with entrepreneurs and changemakers.

Beyond the Board is a podcast storytelling series that spotlights different guests – from founders of major brands to up-and-coming suppliers as well as community leaders and policy makers – all working to nourish people and the planet. New episodes are released regularly, featuring conversations about innovation, perseverance and meaningful impact on food and agriculture. The podcast features a rotating cast of hosts from Whole Foods Market’s leadership team, including CEO Jason Buechel and Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk.
Simu Liu – actor and chief content officer at MiLa Soup Dumplings – and co-founder Jen Liao join Whole Foods Market CEO Jason Buechel for a special live episode.
We cover:
- How Simu got involved and the story of his parents eating an entire shipment of nearly 100 dumplings
- How MiLa went from Ziploc bags on doorsteps to 1.7 million dumplings per day without losing the restaurant quality
- Why the top 5 Chinese food SKUs in grocery stores haven’t changed in 25 years and how MiLa is changing that
- Best advice from Jen and Simu, whether you’re starting something new or feeling stuck
Trend Spotlight: Freezer Fine Dining
Find MiLa Dumplings in the frozen aisle at Whole Foods Market and enjoy for National Dumpling Day on September 26.
Enjoyed this episode? Follow Beyond the Board for conversations with the founders, innovators, and thought leaders shaping how we eat – and the stories behind the brands you love.
At a Glance:
- 4:30 – Making a frozen dumpling that tastes like it came from a restaurant
- 7:15 – Simu’s parents eat an entire shipment of nearly 100 dumplings claiming better than Din Tai Fung
- 17:30 – The top 5 Chinese food SKUs haven’t changed in 25 years
- 23:00 – Best advice from Jen and Simu
- 27:30 – Simu’s dream: a MiLa Super Bowl commercial
- 30:00 – Jen’s dad gives feedback on her Dan Dan Noodle recipe to make it even better
- 31:20 – Why the brand is called MiLa: sweet and spicy, carve your own space
- 32:15 – Lightning round: favorite MiLa product, Marvel vs. Barbie, and more

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