Whole Foods Market: Beyond The Board
Whole Foods Market: Beyond The Board
Podcast Description
Beyond the Board is a new podcast storytelling series that spotlights different guests — from founders of major brands to up-and-coming suppliers as well as community leaders and policy makers — all working to nourish people and the planet. New episodes will be released regularly, featuring conversations about innovation, perseverance and meaningful impact on food and agriculture. The podcast will feature a rotating cast of hosts from Whole Foods Market's leadership team, including CEO Jason Buechel, Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk and Senior Vice President of Merchandising Alyssa Vescio.
Podcast Insights
Content Themes
The podcast focuses on innovation, perseverance, and meaningful impact within the food and agriculture sectors, with episodes highlighting topics such as the future of sustainable food systems and the role of community leaders in policy making, including conversations with entrepreneurs and changemakers.
Beyond the Board is a podcast storytelling series that spotlights different guests – from founders of major brands to up-and-coming suppliers as well as community leaders and policy makers – all working to nourish people and the planet. New episodes are released regularly, featuring conversations about innovation, perseverance and meaningful impact on food and agriculture. The podcast features a rotating cast of hosts from Whole Foods Market’s leadership team, including CEO Jason Buechel and Chief Merchandising and Marketing Officer Sonya Gafsi Oblisk.
Becca Millstein, co-founder and CEO of Fishwife, joins Whole Foods Market CMMO Sonya Gafsi Oblisk on how she disrupted the tin fish aisle.
We cover:
- How tapas bars in Spain and a pandemic-era light bulb moment led to the fastest-growing premium tinned fish brand in America
- The story behind the name “Fishwife” and the iconic illustrated packaging
- Sardine girl summer, Kitchen Couture, and how Fishwife breathed new life into the category
Enjoyed this episode? Follow Beyond the Board for conversations with the founders, innovators, and thought leaders shaping the future of food – and the stories behind the brands you love.
At a Glance:
- 0:08 – What is Fishwife?
- 1:30 – From tapas bars in Spain to a pandemic light bulb moment
- 9:40 – The name “Fishwife” and reclaiming brash
- 11:10 – Building the brand with illustrator Danny Miller
- 14:30 – Sardine girl summer and the tin fish trend cycle
- 18:50 – Sourcing standards: building a supply chain with Whole Foods
- 27:00 – Innovation, collabs, and doing two brand partnerships a month
- 33:00 – The Whole Foods x Fishwife tote bags – designed in 24 hours
- 39:50 – Lightning Round
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