The Price of Success
The Price of Success
Podcast Description
The Price of Success is where real entrepreneurs tell the whole truth.
Not just the highlight reel — but the head trash, the doubt, the fear, and the faith it took to keep going.
This show digs deep into the stories behind the success.
The moments that nearly broke them.
The decisions that cost more than anyone saw.
The people they had to become to build what they’ve built.
These are raw, long-form conversations with leaders who prove:
Success always has a price.
But it’s worth it — if you’re willing to pay it.
Podcast Insights
Content Themes
The podcast revolves around themes of personal discipline, entrepreneurial challenges, and the emotional costs of success. Episodes like How to Build Discipline Without Destroying Your Family delve into topics such as overcoming self-doubt, balancing family life with entrepreneurial ambitions, and redefining success outside of societal norms.

The Price of Success is where real entrepreneurs tell the whole truth.
Not just the highlight reel — but the head trash, the doubt, the fear, and the faith it took to keep going.
This show digs deep into the stories behind the success.
The moments that nearly broke them.
The decisions that cost more than anyone saw.
The people they had to become to build what they’ve built.
These are raw, long-form conversations with leaders who prove:
Success always has a price.
But it’s worth it — if you’re willing to pay it.
After losing his mother to cancer in 2014, Jeff realized just how important family was.
But, he was bogged down by addiction and vices that kept him living out of alignment.
Creditors calling, a business struggling through COVID, and a wife who had enough…Jeff finally kicked it into high gear and started to dive deep into himself to figure out how to become the disciplined, loving man his family needed.
After a ton of work, he wound up with a framework that not only changed his life, but has changed dozens of others men’s lives through The Warrior Dad.
Dive in to find out what it really takes to succeed.
In This Episode:
0:00 Intro
0:59 Impacting 1 MILLION dads
4:25 Why guys don’t take action
6:48 The antithesis to the Warrior Dad
11:01 Jeff’s story
18:15 Mom’s legacy
24:51 Stepping into entrepreneurship when your wife says you’re crazy
32:09 The despair
37:00 Starting The Warrior Dad
41:47 Building a business on LinkedIn
44:15 Why the challenges?
47:52 Alienation when you level up
54:45 Teenage boys and discipline
58:10 The ideal Warrior Dad
1:07:46 More Warrior Dad
Resources:
The Warrior Dad by Jeff Wickersham: https://www.amazon.com/dp/B0DW49YK12/
Jeff on LinkedIn: https://www.linkedin.com/in/jeff-wickersham/
Warrior Dad Website: https://thewarriordad.com/

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