The Founders Atlas with Mayuri Reddy
The Founders Atlas with Mayuri Reddy
Podcast Description
The Founders Atlas takes you on a journey through the world’s diverse and thriving business ecosystems. Hosted by Mayuri Reddy, The Founders Atlas explores the rise of visionary entrepreneurs in cities often overlooked—like Cape Town, Bangalore, Detroit, Mexico City, and Rio. Through candid, culture-rich conversations, we uncover how identity, community, and local values shape global businesses. More than startup stories, this is your passport to the world’s most fascinating entrepreneurial ecosystems.
Podcast Insights
Content Themes
The podcast highlights themes of entrepreneurship, social impact, and local culture, with episodes exploring topics such as startup life in Lagos, agricultural innovation, and leadership frameworks from Uganda, emphasizing the role of identity and community in shaping business practices.
The Founders Atlas takes you on a journey through the world’s diverse and thriving business ecosystems. Hosted by Mayuri Reddy, The Founders Atlas explores the rise of visionary entrepreneurs in cities often overlooked—like Cape Town, Bangalore, Detroit, Mexico City, and Rio. Through candid, culture-rich conversations, we uncover how identity, community, and local values shape global businesses. More than startup stories, this is your passport to the world’s most fascinating entrepreneurial ecosystems.
Brazilian fintech Oinc is helping millions rethink money. Co-founder Fernanda Guilhermino shares how she’s making financial wellness more accessible.
In this episode of The Founders Atlas, we travel to Rio de Janeiro to meet Fernanda Guilhermino, co-founder of the Brazilian fintech app Oinc. With fewer than 4% of Brazilians investing and sky-high credit card interest rates, Fernanda shares how her personal journey inspired a product that meets people where they are.
💡 You’ll hear about:
The cultural roots of Brazil’s financial anxiety
How Oinc helps users save, invest, and manage money automatically
Fernanda’s leap from law to launching a startup
What it takes to build trust in a low-literacy, high-risk economy
Why emotional intelligence, therapy, and co-founders matter
🌎 If you’re interested in fintech, LATAM startups, or investing in emerging markets—this one’s for you.
👉 Download Oinc (Brazil only), follow Fernanda on LinkedIn, or reach out if you’re an angel or VC – reach out to her via email: [email protected]
🎙️ Hosted by Mayuri Reddy
#Fintech #Brazil #Startups #LatAm #Oinc #FoundersAtlas
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