In this conversation, Kelvin Waters, an Automation Designer at Lloyds Banking Group, shares his journey in the insights field and discusses the critical role of insights in business decision-making. He emphasizes the importance of storytelling in conveying insights and the evolving landscape of data analysis, particularly with the integration of AI. Kelvin highlights the challenges faced in data collection and analysis, the need for collaboration, and the future potential of AI in enhancing customer experiences. He concludes with insights on building trust in AI and the significance of understanding customer perspectives in driving business change.

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 – Alex and the All About The Insight podcast team

Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/

Listen to All About The Insight on these podcast platforms:
 Spotify: https://open.spotify.com/show/5frZSc96MI6oboW1vBEE8l
Apple Podcasts: https://podcasts.apple.com/us/podcast/all-about-the-insight/id1807737893
Amazon Podcasts: https://music.amazon.com/podcasts/b10803c6-b885-488e-9cf9-4704db8f0328

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All About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you’re a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive real impact through insight.