Mike Rosenberg is the Vice President of Marketing at Columbia Credit Union, where he leads marketing strategy, engagement, and high-impact initiatives. A results-focused marketing leader, he is known for driving growth through data-driven decision-making and integrated campaigns. Mike has been recognized as a Portland Business Journal 40 Under 40 honoree for his modern approach to brand building and leadership. He is also actively engaged in community initiatives and committed to helping members achieve better financial outcomes.

In this episode…

Marketing today isn’t about choosing the right channel — it’s about knowing where to focus your efforts when everything seems possible. With limited time, budget, and attention, how do you decide what initiatives actually drive growth?

According to Mike Rosenberg, a results-driven marketing leader known for blending data with practical execution, the answer starts with prioritization and measurement. He believes the key lies in focusing on the channels and strategies that truly move business metrics, not just surface-level engagement. Rather than chasing every new tactic, Mike emphasizes using data to target the right people in the right places. The result is a more disciplined, effective approach that ties marketing efforts directly to outcomes like conversions, deposits, and long-term value.

In this episode of Response Drivers, Rick Rappe is joined by Mike Rosenberg, Vice President of Marketing at Columbia Credit Union, to discuss modern credit union marketing tactics. Mike talks about data-driven targeting, integrated multichannel campaigns, and measuring what truly matters. He also chats about balancing innovation with proven channels like direct mail and improving member retention.