Response Drivers
Response Drivers
Podcast Description
This is the the Response Drivers podcast, where we feature top marketing minds and dig into their inspiring stories. Learn how these leaders think and find the big ideas to push your results and sales to the next level.
Podcast Insights
Content Themes
The podcast focuses on themes of marketing innovation, business development, and strategic growth. Episodes cover diverse topics such as building a global marketing agency, the effectiveness of direct mail in a digital age, and the impact of AI on B2B marketing. Specific episodes explore the scaling of Yesler, Inc. into a leading firm and examine how direct mail can outperform digital advertising in certain contexts.

This is the the Response Drivers podcast, where we feature top marketing minds and dig into their inspiring stories. Learn how these leaders think and find the big ideas to push your results and sales to the next level.
Nathan Whittacre is the Founder and CEO of Stimulus Technologies, a managed IT services provider delivering IT support, cybersecurity, business internet, and VoIP solutions. Founded in 1995, Nathan has grown Stimulus from a garage startup into a trusted tech partner serving hundreds of organizations across the US. With over 30 years of technology and entrepreneurial experience, he is also the author of The CEO’s Digital Survival Guide and hosts the Stimulus Tech Talk podcast, sharing his expertise on technology, cybersecurity, and leadership.
In this episode…
Running a business today can feel like trying to keep your footing while everything around you keeps accelerating. Between constant change, new technology, and the pressure to keep growing, how do you build resilience and lead with clarity when the future won’t slow down?
For Nathan Whittacre, the key lies in focusing on what it takes to live another day, even when challenges feel overwhelming. He explains that leadership growth often comes from learning to stay calm, lean on mentors, and trust others to help carry the load. The result is a mindset that helps business owners navigate disruption with confidence instead of fear.
In this episode of Response Drivers, Rick Rappe is joined by Nathan Whittacre, Founder and CEO of Stimulus Technologies, to discuss resilience, leadership growth, and navigating technological change. They explore how values shape company culture, why peer groups are essential for CEOs, and how businesses can embrace AI as a productivity tool. Nathan also shares advice on staying grounded through adversity and leading with a long-term vision.

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