Response Drivers

Response Drivers
Podcast Description
This is the the Response Drivers podcast, where we feature top marketing minds and dig into their inspiring stories. Learn how these leaders think and find the big ideas to push your results and sales to the next level.
Podcast Insights
Content Themes
The podcast focuses on themes of marketing innovation, business development, and strategic growth. Episodes cover diverse topics such as building a global marketing agency, the effectiveness of direct mail in a digital age, and the impact of AI on B2B marketing. Specific episodes explore the scaling of Yesler, Inc. into a leading firm and examine how direct mail can outperform digital advertising in certain contexts.

This is the the Response Drivers podcast, where we feature top marketing minds and dig into their inspiring stories. Learn how these leaders think and find the big ideas to push your results and sales to the next level.
Andrew Lee Miller is the Founder of GrowthExpertz, a boutique marketing agency that helps startups scale quickly and cost-effectively without hiring in-house teams. A veteran growth marketer, he has led growth for three VC-backed startup exits and consulted for nearly 100 companies across 15 countries. Since founding GrowthExpertz in 2016, he’s helped clients reach major milestones, including acquisitions and 8-9 figure valuations. Andrew is also a global speaker, author, and host of the podcast Funded, Now What?!.
In this episode…
What’s the smartest way for a startup to grow without burning through their funding? With so many tools, platforms, and opinions out there, early-stage founders often get overwhelmed and misallocate their budgets. How can you prioritize marketing strategies that actually scale your startup sustainably?
According to Andrew Lee Miller, a globally recognized startup growth expert and marketing strategist, the key is building a strong marketing foundation before spending a dime on ads. He highlights the importance of getting your website, analytics, SEO, and messaging right before layering on scalable organic strategies. This method reduces failure rates, saves capital, and sets the stage for long-term growth. Andrew also emphasizes that startups often waste money by hiring high-profile talent who aren’t equipped for the roll-up-your-sleeves environment early-stage ventures require.
In this episode of the Response Drivers podcast, host Rick Rappe sits down with Andrew Lee Miller, Founder of GrowthExpertz, to talk about growth strategies and tools to scale early-stage startups. Andrew shares how to test marketing channels without a large budget, why organic growth outperforms paid ads early on, and the key elements of a high-converting marketing foundation. Andrew also gives advice on using AI and fractional teams to drive results efficiently.

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