Elevator People
Elevator People
Podcast Description
Conversations about taking ideas to the next level on behalf of visionary leaders, for marketers, brand leaders, creatives, growth strategists, and more.
Podcast Insights
Content Themes
The podcast delves into key themes such as ethical marketing, leadership dynamics, and brand strategy. Episodes explore topics like the intersection of branding and creativity in the digital age, with examples including discussions on mission-driven marketing practices and frameworks like 'Four Norms' that guide ethical branding.
Conversations about taking ideas to the next level on behalf of visionary leaders, for marketers, brand leaders, creatives, growth strategists, and more.
In this episode of Elevator People, PJ Simmons sits down with Kody Dahl, Creative Director at Whiteboard, for a conversation about the tension between creativity and the ever-present pressure of metrics.
They explore how “measureship” — leading strictly by the numbers — can flatten creative work, why beauty and meaning still matter in a data-driven world, and how businesses can balance risk and differentiation without losing sight of the humans they serve.
From the inspiration behind a stunning short film to the practical ways creative teams navigate client demands, this episode is a deep dive into the heart of modern creative work. Whether you’re a designer, strategist, marketer, or entrepreneur, you’ll find plenty of insight (and maybe a little encouragement) for working with purpose in a measured world.
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