The Digital PR Show
The Digital PR Show
Podcast Description
The Digital PR Show is where stories meet strategy. Powered by CIPR Communications, we’re unpacking the wild world of public relations, digital marketing, and brand storytelling—with zero fluff.
From expert interviews and real talk on industry trends to behind-the-scenes lessons from our agency life, this podcast is your go-to playbook for PR that actually works in the digital age.
Tune in, level up, and make some noise. 🔊
A CIPR podcast.
Podcast Insights
Content Themes
The podcast covers a variety of topics including public relations evolution, the impact of artificial intelligence on marketing, and effective brand storytelling strategies. For instance, episodes like 'Social Media & AI: The Future of Digital Brand Engagement' highlight the integration of innovative tools for content creation, while others like 'Scaling an Agency with PR & AI' focus on lessons learned from years of industry experience and adapting to technology.
The Digital PR Show is where stories meet strategy. Powered by CIPR Communications, we’re unpacking the wild world of public relations, digital marketing, and brand storytelling—with zero fluff.
From expert interviews and real talk on industry trends to behind-the-scenes lessons from our agency life, this podcast is your go-to playbook for PR that actually works in the digital age.
Tune in, level up, and make some noise. 🔊
A CIPR podcast.
What does it actually look like inside an AI-enabled PR agency? And what is Digital Authority?
In Episode 7 ”How We Work Now: AI, PR, and What's Next at CIPR” of the Digital PR Show, CIPR CEO Christina Pilarski and AI specialist Kendel Lavallee get honest about what's changed since the agency went AI-enabled, what most people get wrong about working with an agency that uses AI, and what CIPR's shift to digital authority actually means in practice.
They talk about why AI-enabled doesn't mean AI-run, how integrating AI has actually made the team more strategic rather than less, what a press release workflow used to take versus what it takes now, and the biggest mistake businesses make with PR right now. Christina also shares CIPR's shift toward building digital authority for clients and breaks down what that concept actually means using a pretty memorable town square analogy.
If you work with a PR or marketing agency, are thinking about it, or just want to understand how AI is changing communications work from the inside, this episode is worth your time.
Disclaimer
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