Making Scents Make Sense
Making Scents Make Sense
Podcast Description
Making Scents Make Sense is a podcast all about demystifying the complex world of fragrance hosted by multi-award-winning Fragrance Expert Thomas Dunckley. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The show focuses on various aspects of fragrance, including fragrance creation, scent marketing, and the emotional connections associated with scent, with episodes discussing topics such as the role of scent influencers and the psychology of fragrance.
Making Scents Make Sense is a podcast all about demystifying the complex world of fragrance hosted by multi-award-winning Fragrance Expert Thomas Dunckley.
Hosted on Acast. See acast.com/privacy for more information.
Historically there has been an entire gulf between the world’s of fine fragrance and functional fragrance. This is no longer true. Consumers are wanting luxury olfactory experiences in all their scented products, whether those be body care products or laundry detergents. For this reason we’ve seen a number of brands put high quality fragrances into functional products. AKT London is perhaps the one brand that has done this in the most effective and exciting way. In this episode I chat with AKT’s founders Ed Currie and Andy Coxon about how they went from actors to deodorant makers, and how they approach fine fragrance in a functional way.
Follow AKT on instagram: https://www.instagram.com/akt_ldn.
Find out more about the brand on their website: https://www.aktlondon.com
Ed’s emotional connection scent is Abercrombie & Fitch Fierce and Andy’s is a nostalgic wooden fence.
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You can also check out my website at https://www.thomasdunckley.com.
Hosted on Acast. See acast.com/privacy for more information.
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