ShockTalk
ShockTalk
Podcast Description
ShockTalk is a podcast for digital experience leaders and enterprise innovators who are passionate about solving operational challenges, enhancing customer engagement, and driving measurable growth through transformative technology. In each episode, Shockoe, a trusted expert in digital experiences, and a distinguished guest—ranging from senior IT executives to product leaders—explore the strategies, challenges, and innovations shaping the future of enterprise operations. Every discussion equips listeners with actionable insights to elevate their organizations and stay ahead of the curve.
Podcast Insights
Content Themes
The podcast focuses on topics such as operational challenges, enhancing customer engagement, and leveraging transformative technology. Episodes include discussions on connected omnichannel experiences, illustrated by practical examples from major brands like Nike and Sephora, and delve into themes around personalization, emotional experiences, and data-driven strategies.
ShockTalk is a podcast for digital experience leaders and enterprise innovators who are passionate about solving operational challenges, enhancing customer engagement, and driving measurable growth through transformative technology. In each episode, Shockoe, a trusted expert in digital experiences, and a distinguished guest—ranging from senior IT executives to product leaders—explore the strategies, challenges, and innovations shaping the future of enterprise operations. Every discussion equips listeners with actionable insights to elevate their organizations and stay ahead of the curve.
Retail isn't just about transactions anymore—it's about creating experiences that connect. In this episode of ShockTalk, Mike Dayton sits down with Vito Maranzano, VP of Content & Community at Brand Innovators, to unpack what it really takes to deliver unified, customer-first retail experiences.
Vito shares his journey from Macy’s merchandising floors to leading brand conversations nationwide, revealing how retail’s evolution hinges on data, tech, and human connection. He explains how personalization, when done right, builds loyalty—not friction. And why building emotional experiences in-store isn’t a trend—it’s the future.
The conversation also dives into practical examples from Nike, Sephora, and even 7-Eleven, exploring what it looks like when digital and physical work together. Plus, Vito highlights how content and community strategies can spark long-term growth. Whether you're in retail or just interested in building better customer experiences, this episode offers insights you can act on.
Disclaimer
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