After Hours Buzz
After Hours Buzz
Podcast Description
Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.
Podcast Insights
Content Themes
The podcast explores diverse marketing themes, including community-driven creative marketing, the impact of AI on branding, and social media strategies in healthcare, with episodes like Cheers to Community-Driven Creative Marketing focusing on storytelling and collaboration, and Sipping On Social Strategies discussing the importance of tailored content for varied audiences.
Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.
Summary
In this episode of After Hours Buzz, host Grace Urwin sits down with Colin Van Exel, founder of Accelerated Sales Solutions and a veteran sales leader with decades of experience guiding Fortune 500 companies and SMBs. Together, they explore The Buyer’s Journey, discussing how businesses can move prospects from awareness to advocacy while building trust and driving sustainable growth.
Colin explains the common pitfalls companies face when trying to scale, why asking the right discovery questions matters, and how to create a revenue engine that delivers consistent results. He also shares his perspective on leadership, strategy, and the tools that help teams perform at their best.
In this conversation, Colin dives into:
- Defining the five stages of the Buyer’s Journey and why they matter
- How to spot bottlenecks and inefficiencies in your sales funnel
- The role of servant leadership in building trust and effective teams
- Essential tools, KPIs, and metrics for scaling sales
- Why understanding customer problems is the key to consistent growth
Chapters
00:00
Introduction and Personal Insights
05:22
Ty Temel’s Marketing Journey
10:57
Lessons from Google Ads Experience
17:37
Google Ads Strategies and Metrics
21:46
Industry Insights and Best Practices
26:17
Optimizing Campaigns for Cost Efficiency
30:07
Patience in Google Ads Management
31:56
Essential Tracking for Google Ads
33:44
Avoiding Common Pitfalls in Google Ads
35:28
Navigating Google Ads Campaign Structures
39:57
Strategies for Local vs. National Campaigns
43:47
Top Tips for Successful Google Ads
46:42
The Importance of CRM in Marketing
48:36
Future Trends in Google Ads
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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