After Hours Buzz
After Hours Buzz
Podcast Description
Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.
Podcast Insights
Content Themes
The podcast explores diverse marketing themes, including community-driven creative marketing, the impact of AI on branding, and social media strategies in healthcare, with episodes like Cheers to Community-Driven Creative Marketing focusing on storytelling and collaboration, and Sipping On Social Strategies discussing the importance of tailored content for varied audiences.
Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.
Summary
In this episode of After Hours Buzz, Grace and Bernadette Mural Boesch sip on margarita mocktails and dive into a conversation all about creativity, community, and the magic that happens when those two worlds collide. Bernadette shares her journey from graphic designer to community engagement leader at OUC – The Reliable One, and how she’s using design and storytelling to build real connections across the city.
They chat through everything from leading creative teams and budgeting for bold ideas to staying curious in the face of challenges. If you are interested in meaningful marketing, creative strategy, and a little happy hour inspiration, you’ll love this episode.
Takeaways
- Bernadette’s journey into graphic design started in her early college career.
- She transitioned to community engagement to explore new growth opportunities.
- Creativity is essential in marketing and community engagement.
- Overcoming negative feedback can fuel determination and success.
- Curiosity should guide leadership and problem-solving.
- Budgeting for creative projects requires business knowledge and flexibility.
- Building a creativity bank is crucial for generating ideas.
- Networking and community involvement enhance creative growth.
- AI is transforming the creative landscape and marketing strategies.
- Rebranding creative teams can shift perceptions from service to strategic partners.
Chapters
00:00 Introduction to the Podcast and First Guest
01:37 Grace’s Journey into Graphic Design
09:44 Transitioning to Community Engagement at OUC
16:19 The Role of Creative Marketing in Community Engagement
21:57 OUC’s Commitment to Creativity and Community Impact
24:47 Evolution of Creative Processes at OUC
26:53 Navigating the Business Side of Creativity
31:12 The Art of Selling Feelings Through Design
34:21 Fostering Creativity in a Structured Environment
37:10 Building a Creative Community and Networking
43:43 The Impact of AI on Creative Marketing
49:03 Budgeting and Cost-Saving Strategies in Creative Projects
51:59 Leading with Curiosity: A Key to Effective Management
To learn more about how OUC – The Reliable One supports community engagement: https://www.ouc.com/community/commitment/
Need creative design support from the industry’s best? Book a discovery call today: https://www.chatterbuzzmedia.com/
Disclaimer
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