Summary

In this episode of After Hours Buzz, we sit down with Kyle Sturley from the Greater Orlando Sports Commission to unpack the strategy, teamwork, and behind-the-scenes coordination that power some of Central Florida’s biggest sporting events.

Kyle shares her professional journey in the sports industry and offers a clear look at what it takes to market major events, collaborate across multiple counties, and strengthen Orlando’s position as a leading sports destination. She discusses the importance of communication, relationship building, and community engagement, along with the long-term planning required to bring high-profile sports moments to life in Orlando.

From celebrating women in sports through the Women in Sports Luncheon to recognizing the unsung heroes who make major events possible at The Sporties, Kyle highlights the people, processes, and partnerships that shape Orlando’s sports ecosystem. She also shares valuable insights into the future of sports tourism and the exciting initiatives on the horizon for the region.

Takeaways

• Kyle Sturley shares her journey to becoming VP of Marketing at the Greater Orlando Sports Commission.
• Orlando’s unique position as a sports destination due to its theme parks, venues, and overall infrastructure.
• The role of the Greater Orlando Sports Commission in driving economic impact through sports events.
• Insights into the bidding process for major sports events in Orlando.
• The importance of collaboration among stakeholders and building strong relationships within the sports community.
• Kyle emphasizes the need for adaptability and flexibility in sports marketing.
• The growing impact of youth sports, especially volleyball and soccer, on the local sports landscape.
• The importance of recognizing and celebrating the individuals who work behind the scenes to make events successful.

Chapters

00:00 The Bourbon Break: Getting to Know Kyle

03:12 Kyle’s Journey into Marketing and Sports

04:53 The Role of the Greater Orlando Sports Commission

06:15 Growth and Evolution in Sports Marketing

08:36 Event Management and Collaboration Challenges

11:14 Marketing Strategies for Sports Events

14:07 Behind the Scenes of Event Bidding

16:31 Lessons Learned from Event Management

29:51 Lessons from Early Events

35:11 Building Relationships in the Sports Industry

35:57 International Experience and Sports

36:33 Orlando’s Unique Sports Landscape

40:58 Popular Sports in Orlando

45:09 Collaboration Across the Sports Community

46:52 Signature Events: Celebrating Women in Sports

53:25 Future of Sports in Orlando