After Hours Buzz

After Hours Buzz
Podcast Description
Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.
Podcast Insights
Content Themes
The podcast explores diverse marketing themes, including community-driven creative marketing, the impact of AI on branding, and social media strategies in healthcare, with episodes like Cheers to Community-Driven Creative Marketing focusing on storytelling and collaboration, and Sipping On Social Strategies discussing the importance of tailored content for varied audiences.

Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.
Summary
In this episode of After Hours Buzz, Grace Urwin sits down with Dwayne Kent, founder of The Ark Network Group, to unpack why video is the #1 marketing tool businesses should be leveraging today.
What started as a response to the challenges of the job market has evolved into a brand that helps entrepreneurs show up with clarity, confidence, and strategy—especially on camera. From navigating a rebrand to launching impactful video campaigns, Dwayne shares how The Ark is helping businesses cut through the noise and build lasting trust.
In this conversation, Dwayne dives into:
- How The Ark evolved from networking events to a full-service business support model
- Why video storytelling creates emotional impact and drives real results
- Tips for building brand trust through authentic, consistent video content
- How to level up your video strategy in 2025—even with AI and DIY tools in the mix
- What marketers often miss about video distribution and client communication
- The future of The Ark and how it’s scaling to become a household name
Whether you’re camera shy or content-savvy, this episode is packed with insights on how video can move your business forward—one frame at a time.
Chapters
00:00 Introduction and Technical Setup
01:29 Dwayne Kent’s Journey and Achievements
03:27 The Evolution of ARC’s Services
06:07 Rebranding and Strategic Shifts
08:21 The Emotional Impact of Business Decisions
10:07 The Importance of Video in Business
12:43 Video Marketing Trends and Strategies
15:20 Understanding Client Needs in Video Production
17:41 Trends in Social Media and Video Marketing
20:57 The Importance of Distribution
22:59 The Role of AI in Video Production
24:39 Lessons from Client Projects
29:15 Future Aspirations and Brand Transformation
Links & Resources:
- Want to connect with Dwayne? Find him on LinkedIn: Dwayne Kent

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