Beyond The Wealth | Insights for Entrepreneurs

Beyond The Wealth | Insights for Entrepreneurs
Podcast Description
Beyond The Wealth brings you weekly interviews with successful founders and CEOs who share their entrepreneurial journeys and practical advice for aspiring business owners. Host Andres Sanchez dives deep with guests to uncover the strategies they used to build thriving online businesses from scratch. Whether you’re looking to start a business with no money, scale your existing company, or find inspiration from entrepreneurial success stories, this podcast delivers actionable insights and motivation for your own business journey. Join us to learn from industry leaders who’ve turned their ideas into profitable enterprises and discover how you can do the same.
Podcast Insights
Content Themes
The podcast covers a variety of themes including entrepreneurship, business strategies, personal growth, and the intersection of technology and innovation. Episodes delve into specific topics such as scaling e-commerce businesses, building personal brands, navigating the complexities of asset protection, and leveraging AI in business.

Beyond The Wealth brings you weekly interviews with successful founders and CEOs who share their entrepreneurial journeys and practical advice for aspiring business owners. Host Andres Sanchez dives deep with guests to uncover the strategies they used to build thriving online businesses from scratch. Whether you’re looking to start a business with no money, scale your existing company, or find inspiration from entrepreneurial success stories, this podcast delivers actionable insights and motivation for your own business journey. Join us to learn from industry leaders who’ve turned their ideas into profitable enterprises and discover how you can do the same.
From Zero Sales to Celebrity Backing: How Candela Mamajuana Took Off
In this episode of Beyond The Wealth, host Andres Sanchez sits down with Alejandro Russo, the founder of Candela Mamajuana. Alejandro shares the incredible story of how he turned an obscure Dominican spirit into a premium brand embraced by Pitbull and major resorts worldwide.
🔥 Learn how Alejandro:
Discovered Mamajuana and saw its untapped market potential
Launched Candela from scratch, starting with college parties
Navigated major setbacks (including almost going bankrupt)
Landed Pitbull as an investor and brand supporter
Expanded Candela into hotels, liquor stores, and international markets
Launched an eco-friendly liquor distribution business
If you’re an entrepreneur, spirits enthusiast, or just love an inspiring founder story, you won’t want to miss this conversation.
🚀 Candela Mamajuana: https://drinkcandela.com
🐦 Follow Alejandro Russo: https://twitter.com/AlejandroRusso
🎙 Hosted by Andres Sanchez | Follow for founder interviews and startup lessons: https://twitter.com/_Andres_Sanch_
📩 Subscribe to Beyond The Wealth newsletter: https://beyondthewealth.beehiiv.com/subscribe
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Contents of the video
00:00 Meeting Pitbull at the Marina
06:25 “Mezcal’s Rise and Market Potential”
14:01 Rum Quest in Chile
19:20 “Business Startups: Low Cost, Big Value”
23:10 Startup Setback in Punta Cana
30:38 “Organic Brand Advocate: Capo Curtis”
36:49 “Lifesaving Investor Support”
39:26 Manifesting Investments: Pitbull’s Predicted Role
45:19 Exceptional Rum in Generic Bottle
49:44 Liquor Packaging Waste Issue
53:13 EcoSpirits’ Innovative Bottle Solution
01:00:49 “Invest Early in Branding”
01:04:12 CPG Success: Quality and Emotion
01:08:46 Grateful for Your Hospitality

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