SaaS That App – Building B2B Web Applications
SaaS That App - Building B2B Web Applications
Podcast Description
Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).
Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app.
Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it.
Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship in the tech industry, especially around building and scaling SaaS businesses. Specific episode themes include navigating challenges in hiring, mastering project management with contractors, and strategic decisions on pivoting business models with examples like the journey of TK Herman from consulting to SaaS-first strategy with Factor AE.

Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).
Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we’re not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it’s time to rewrite your app.
Whether you’re in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it.
Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
- Why trying to run services and product businesses simultaneously kills focus and what to do instead
- Why hiring more sales reps doesn’t fix broken growth systems
- How pricing shifts when moving from high-touch services to scalable SaaS
- The difference between confident leadership and false certainty and why it matters
- How to recognize and capitalize on your company’s peak exit window
- Why AI is lowering barriers to entry while dramatically increasing competition
- What the next wave of SaaS disruption means for legacy, overpriced platforms
- [00:00:00] The Founder Identity Trap That Destroys Companies
- [00:01:54] From 3AM Milk Runs To SaaS Founder
- [00:04:36] Moving From Services To Product: The Neverending Dilemma
- [00:08:41] Why Bootstrapping Feels Brutal (Even with 6-Figure LTV)
- [00:11:13] How Frustration Can Fuel A Startup
- [00:17:37] Leading Through Uncertainty Without Losing Hope
- [00:20:04] Hiring More Salespeople Will NOT Boost Your Revenue
- [00:24:13] The Moment You Raise VC, You’ve Already Sold Your Company
- [00:33:04] Building WorkSights AI And The Future Of SaaS
- Geoff McQueen on LinkedIn
- Ascendius Inc. Website
- Aaron Marchbanks on LinkedIn
- Justin Edwards on LinkedIn
- Delta Systems Website
Your input helps us shape future episodes and continue bringing you practical, real-world insights into building B2B web applications.

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