SaaS That App – Building B2B Web Applications
SaaS That App - Building B2B Web Applications
Podcast Description
Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).
Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app.
Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it.
Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship in the tech industry, especially around building and scaling SaaS businesses. Specific episode themes include navigating challenges in hiring, mastering project management with contractors, and strategic decisions on pivoting business models with examples like the journey of TK Herman from consulting to SaaS-first strategy with Factor AE.
Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).
Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we’re not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it’s time to rewrite your app.
Whether you’re in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it.
Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
What You’ll Learn:
- Why “what you charge” is less important than “who and how you charge”
- How to evaluate price metrics using three core criteria
- The difference between value metrics and price metrics
- Why charging per AI token usage is a strategic misstep
- How to segment existing customers before announcing pricing changes
- The operational enforcement gap that kills market signals
Highlights:
- [00:00] Intro
- [04:39] Pricing and Packaging Are Two Different Problems
- [07:28] Don’t Innovate in Pricing; Lean on Market Conventions for New Products
- [12:50] Look for Pricing Problems in Discount Dispersion, Not Just Customer Size
- [18:26] Value Metrics and Price Metrics Are Different; Align Them
- [24:42] Avoid Per-Token Pricing for AI Features
- [32:12] Segment Your Customer Base Before Announcing Pricing Changes
- [38:33] Enforce Your Discount Policy Consistently
- [41:18] Key Takeaways: Strategic Pricing Transforms Your SaaS Business
- Dan Balcauski on LinkedIn
- Product Tranquility Website
- Aaron Marchbanks on LinkedIn
- Justin Edwards on LinkedIn
- Delta Systems Website
Your input helps us shape future episodes and continue bringing you practical, real-world insights into building B2B web applications.
Disclaimer
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