SaaS That App – Building B2B Web Applications

SaaS That App - Building B2B Web Applications
Podcast Description
Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).
Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app.
Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it.
Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship in the tech industry, especially around building and scaling SaaS businesses. Specific episode themes include navigating challenges in hiring, mastering project management with contractors, and strategic decisions on pivoting business models with examples like the journey of TK Herman from consulting to SaaS-first strategy with Factor AE.

Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones).
Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we’re not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it’s time to rewrite your app.
Whether you’re in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it.
Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.
- The Founder-Adjacent framework for technical leaders
- Why trust-building between founders and technical leadership is crucial for startup success
- How to build and manage remote development teams across cultural and linguistic boundaries
- Why choosing the right tech stack matters for long-term scalability
- How to cultivate team culture and prevent turnover
Highlights:
- [00:00] Introduction
- [01:47] From Enterprise to Startup
- [04:25] Why Matthew Left Spotify for a Food Delivery Startup
- [07:48] Founder-Adjacent Leadership Defined
- [10:19] Career Growth Through Wearing Many Hats
- [16:25] Building a Remote-First Dev Team
- [20:50] Focus Time vs. Meetings
- [23:23] Cross-Cultural Collaboration and the Power of In-Person
- [29:02] AI and ML in Logistics Tech
Episode Resources:

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