Making MarTech
Making MarTech
Podcast Description
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
Podcast Insights
Content Themes
The podcast centers around themes such as brand strategy, personalization, and AI in marketing, with episodes like The Art of Building Brands highlighting the importance of distinguishing brand value for small businesses and Marketing with Intelligence diving into how AI and consumer behavior shape modern marketing strategies.
“Making MarTech” spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
What does it really take to build a high-converting user experience in a world flooded with leads?
In this episode, Himnish Jindal sits down with Daniel Perlaky, VP of UX at Service Direct, to explore how empathy, creativity, and data-driven design shape better business outcomes, especially in the world of pay-per-call marketing. Daniel shares how his journey from journalism to UX leadership taught him to blend logic and creativity while building customer experiences that convert.
You’ll learn:
- Why empathy is a competitive advantage in marketing
- How Service Direct uses tech to bridge buyers and sellers at scale
- What most companies get wrong about pay-per-call performance
- How to balance company culture with growth and change
- Why lead quality, not just quantity, is the true metric that matters
Daniel also gives us a behind-the-scenes look at the future of affiliate insights, AI integration, and how Service Direct is evolving to meet tomorrow’s challenges, without losing what makes them unique.
Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released June 9th, 2025.
Make sure to follow so you don't miss the next episode and check out Service Direct here: https://servicedirect.com/.
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