Making MarTech
Making MarTech
Podcast Description
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
Podcast Insights
Content Themes
The podcast centers around themes such as brand strategy, personalization, and AI in marketing, with episodes like The Art of Building Brands highlighting the importance of distinguishing brand value for small businesses and Marketing with Intelligence diving into how AI and consumer behavior shape modern marketing strategies.
“Making MarTech” spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
What if call intelligence could be the missing link in converting leads to patients for healthcare SMBs?
In this episode of Making MarTech, Himnish Jindal sits down with Rakesh Reddy, co-founder of Orange Carrot Media, to unpack the unique challenges and opportunities of bringing MarTech to small and medium healthcare businesses. From leveraging AI for operational efficiency to the real-world hurdles of technology implementation, Rakesh shares candid lessons from the trenches of healthcare marketing.
We dive into:
Why MarTech feels intimidating for SMBs, and why it’s essential anyway
How call intelligence can transform your operations and conversions
Real client success stories that prove the power of tailored solutions
The hidden operational issues that many SMBs mistake for marketing problems
The delicate balance of providing affordable tech solutions in an AI-driven world
Why chasing perfection in agency work can actually hold you back
Whether you’re an agency owner, healthcare marketer, or founder looking to scale smarter, this conversation will give you a grounded look into how MarTech and AI can drive patient growth without breaking your operational capacity.
Check out Orange Carrot Media for yourself: https://orangecarrotmedia.com/
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