Making MarTech
Making MarTech
Podcast Description
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
Podcast Insights
Content Themes
The podcast centers around themes such as brand strategy, personalization, and AI in marketing, with episodes like The Art of Building Brands highlighting the importance of distinguishing brand value for small businesses and Marketing with Intelligence diving into how AI and consumer behavior shape modern marketing strategies.
“Making MarTech” spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
What if you could unlock deep consumer insights in minutes without a team of analysts or a huge budget?
In this episode, Himnish Jindal sits down with Ed Lorenzini, CEO of Analyze Corporation, to explore how their flagship platform, Analyze360, is transforming marketing for mid-market companies. From automated consumer segmentation to AI-powered reporting, Ed reveals how businesses can compete, and win, by turning raw data into actionable strategies.
We dive into:
- Why most mid-market companies are sitting on untapped goldmines of consumer data
- How AI is making real-time segmentation and reporting effortless
- The challenges (and solutions) for generating quality leads in a crowded market
- What’s next for Analyze360, from geospatial data to intent-based marketing
If you’re ready to see how data-driven decisions can boost growth, streamline marketing, and give you an edge, this is a must-listen conversation on the future of mid-market marketing.
Check out Analyze360 here:https://www.analyzecorp.com/
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