Ben Laifsky interviews Sean Gigremosa, CEO of Claritiv, about how Claritiv helps trade show and conference exhibitors capture conversation context at scale. Sean explains the pivot from a product-management tool to a white-glove, hardware-plus-platform solution that records booth conversations, extracts intent and pain points, and produces prioritized, personalized follow-ups and performance insights. They also cover Claritiv’s multi-model AI architecture, Sean’s background and move to Las Vegas during COVID, the company’s branding journey, and the realities of fundraising and defining an MVP.

Topics Covered

• Claritiv solves a trade show exhibitor pain: lots of conversations, but little usable context for follow-up beyond business cards.
• The product includes a lanyard-style capture device that auto-records conversations in noisy environments, plus a platform that analyzes them.
• Claritiv delivers white-glove onsite operations (device handling, uploads) and daily/end-of-show reporting.
• Outputs include prospect summaries, questions/pain points, sentiment/engagement signals, and prioritized follow-up guidance.
• Claritiv can evaluate exhibitor staff performance and recommend improvements to increase ROI from shows.
• The tech stack is modular (LLMs/NLP + sentiment/tonality + theme detection + aggregation/synthesis) and designed to stay model-agnostic.
• Sean describes “extreme hospitality” as a differentiator versus app-only tools.
• Fundraising/valuation at early stage is framed as uncertain; Sean emphasizes traction via signed contracts and seeking investor-partners, not just capital.

Key Quotes

• “The main problem that they have is context from conversations.”
• “At the end of the day I get like a stack of business cards with little to no context.”
• “As long as you’re good at talking… and asking the right questions… everything else is handled by the platform.”
• “The important thing for us… is that aggregation… that synthesis.”
• “Extreme hospitality… you go not just above and beyond, but you go even past that.”
• “The best feedback is real feedback… regardless if it’s perfect or not.”