The Content Goodies Podcast

The Content Goodies Podcast
Podcast Description
The no-filter content podcast for digital agencies and web design pros who just want to create content that doesn’t suck.
Think of each episode of The Content Goodies Podcast as a mini masterclass in content strategy, website copywriting, and content creation. Our writers call out bad advice, drop easy-to-pick-up tips, and poke fun at industry nonsense (AI – we’re looking at YOU). Don’t expect a lecture. We’ve got enough of those in school. DO expect helpful advice, unhelpful jokes, and more unhinged chats than you probably signed up for.
Podcast Insights
Content Themes
The podcast focuses on content strategy, website copywriting, and creative content creation, with specific episodes exploring topics such as enhancing writing with literary devices, effective voice search strategies, and crafting meaningful company mission statements.

The no-filter content podcast for digital agencies and web design pros who just want to create content that doesn’t suck.
Think of each episode of The Content Goodies Podcast as a mini masterclass in content strategy, website copywriting, and content creation. Our writers call out bad advice, drop easy-to-pick-up tips, and poke fun at industry nonsense (AI – we’re looking at YOU). Don’t expect a lecture. We’ve got enough of those in school. DO expect helpful advice, unhelpful jokes, and more unhinged chats than you probably signed up for.
Feeling stuck in a copywriting rut? Abby and Mia have just what you need! In this episode, they sit down to chat about how literary devices can give your copy just the right amount of ‘oomph’. From non-cringeworthy metaphors to dad jokes that actually land, this episode has everything you need to know about spicing up your writing (without going overboard).
What we yapped about:
- The 5 Cs of good copywriting
- Why we swear by “clarity over cleverness”
- The importance of knowing your audience and what language they use
- When to sprinkle some personality in – and when to pull back
- Why 3 is, in fact, a magic number
Honourable mentions:
Book recommendations:
Citizen Poet by Eavan Boland
ROPES Literary Journal by University of Galway MA students
An Irish Atlantic Rainforest: A Personal Journey into the Magic of Rewilding by Eoghan Daltun

Disclaimer
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