‘What It Takes’ by David and Jenny Harkin

‘What It Takes’ by David and Jenny Harkin
Podcast Description
‘What It Takes’ will seek to understand the common traits from exceptional leaders from across industries. David and Jenny Harkin, two entrepreneurs, co-founders and husband and wife have been so lucky to meet and work with amazing people over the decades, so this will be an opportunity to share their stories with the world and look to see if they can study and learn what common traits exist to get to the top of a variety of fields.
Podcast Insights
Content Themes
The show focuses on leadership traits, resilience, and personal journeys with episodes featuring guests like Baroness Nicky Morgan discussing the nuances of political life and Emma Watkinson sharing her experiences in entrepreneurship during challenging times, with an emphasis on how these traits manifest across different sectors.

‘What It’s Taken’ will seek to understand the common traits from exceptional leaders from across industries. David and Jenny Harkin, two entrepreneurs, co-founders and husband and wife have been so lucky to meet and work with amazing people over the decades, so this will be an opportunity to share their stories with the world and look to see if they can study and learn what common traits exist to get to the top of a variety of fields.
🎙️ In this episode of What It’s Taken, we’re joined by Tom Munday – entrepreneur, storyteller, and one of the founders of LUX Rewards, a tech start-up in the payment-linked rewards space.
Tom helped scale LUX from £0 to over £600k MRR, playing a pivotal role in its growth and ultimate acquisition. Known for outmanoeuvring larger sales teams with creativity, persistence, and genuine human connection, Tom brings a refreshing take on how to stand out in a noisy, tech-driven world.
Now, he’s passionate about showing businesses how to thrive in the age of AI by leaning into authenticity, personality, and the power of human relationships. Never far from a camera, whiteboard, or quirky prop, Tom’s energy is as engaging as his insights.
✨Whether you’re in start-ups, sales, or simply curious about how creativity can drive real impact, this is one not to miss.
Tune in to discover:
- How to scale a start-up against the odds
- Why creativity and persistence beat size and scale
- What it really takes to build authentic connections in the age of AI

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