In this episode, we’re joined by Aatif Hassan, the founder and chairman of Dukes Education, whose story moves in that quiet, surprising way where one decision changes the entire direction of a life.

Aatif grew up in West London, navigating school with dyslexia and ADHD, feeling the familiar frustration of a system that didn’t quite know what to do with him. Everything shifted when his father made a huge sacrifice to send him to a small independent school where, for the first time, he felt seen. Passionate teachers. A nurturing structure. Space to breathe a bit. It set the foundation for everything that followed.

He threw himself into rugby and the army cadets, eventually commissioning as a British Army Officer. The military sharpened the edges of his discipline, taught him how to lead, how to work, how to hold himself to a higher standard. From there he moved into finance, carving out a first-class academic record and an award-winning career.

And then life changed again. A cluster of tragic personal events forced a kind of reckoning, pulling him towards a new purpose: empowering young people through education.

Today Aatif chairs multiple organisations, including Cavendish Education and the Dukes Foundation, and serves as a trustee for the British Asian Trust and The Queen’s Reading Room. His influence stretches across schools, charities and policy, yet his motivation remains rooted in that early experience of what education can be when it’s done with care.

In this conversation, we explore:
💡The turning points that shaped his philosophy on leadership
💡 How adversity rewires ambition
💡What it means to build an organisation with purpose, not ego
💡Why giving young people the right environment can change everything