What it Takes Podcast

What it Takes Podcast
Podcast Description
The What It Takes Podcast is your front-row seat to stories of success from high achievers who’ve cracked the code on thriving in both corporate and non-corporate worlds. Hosted by Naftuly Kraus, founder of Blackbird Recruiting, this podcast features exclusive interviews with employees who've made over $300K, revealing the strategies, mindset, and hustle that propelled them to the top. Whether you're looking to level up your career or understand what it really takes to break through, you’ll get actionable insights, real stories, and inspiration from those who’ve done it. Tune in and start lear
Podcast Insights
Content Themes
The podcast focuses on career success, entrepreneurial journeys, and personal growth, with episodes including unique stories such as Shany Kaufman's unexpected transition from face painting to an interior design company and Esther Miller's journey as a single mother of 8 earning $150K while balancing career and family. Specific areas of focus include overcoming challenges, work-life balance, and strategic mindset shifts.

The What It Takes Podcast is your front-row seat to stories of success from high achievers who’ve cracked the code on thriving in both corporate and non-corporate worlds. Hosted by Naftuly Kraus, founder of Blackbird Recruiting, this podcast features exclusive interviews with employees who’ve made over $300K, revealing the strategies, mindset, and hustle that propelled them to the top. Whether you’re looking to level up your career or understand what it really takes to break through, you’ll get actionable insights, real stories, and inspiration from those who’ve done it. Tune in and start lear
In this episode of The What It Takes Podcast, Naftuly Kraus interviews Shany Kaufman, the founder of ICO Design Group, a full-service interior design company.
Shany shares her unexpected journey into the interior design industry, revealing how she went from face painting to marketing and explored various careers before unintentionally launching her own company.
Shany also discusses her experience designing the iconic 33 DOWNTOWN office building in Monsey.
We also discussed what it’s really like to be a business owner. If you’re interested in starting your own design business or simply want tips on designing your home, this episode is packed with valuable insights and inspiration.

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