The Thing With This One Is

The Thing With This One Is
Podcast Description
Podcast hosted by Ram Deshpande.
Ram is the CMO of a leading fintech in India. He has been in the corporate world for over 22 years traversing diverse businesses such as patent research, R&D, innovation scouting, e-commerce, visual merchandising, communication, advertising, digital marketing, and a few other.
This podcast is titled "The Thing With This One Is" because it is the typical phrase used by creators, business owners, thinkers, designers and the like when they explain their work in detail focusing on nuances.
Ram's natural curiosity makes for interesting conversations.
Podcast Insights
Content Themes
The podcast covers a range of topics focused on professional journeys, innovation, and societal impact. Episodes examine themes like social entrepreneurship, marketing strategies, and the evolution of comedy in India, with specific examples such as the origins and growth of Sattva Consulting and marketing insights from academia, alongside creative processes of artists and comedians.

Podcast hosted by Ram Deshpande.
Ram is the CMO of a leading fintech in India. He has been in the corporate world for over 22 years traversing diverse businesses such as patent research, R&D, innovation scouting, e-commerce, visual merchandising, communication, advertising, digital marketing, and a few other.
This podcast is titled “The Thing With This One Is” because it is the typical phrase used by creators, business owners, thinkers, designers and the like when they explain their work in detail focusing on nuances.
Ram’s natural curiosity makes for interesting conversations.
Vikram Rai joined “The Thing With This One Is” podcast with Ram Deshpande. Vikram is the President of Bangalore Apartments’ Federation (BAF). He also has his own healthtech startup called Vitor Health. In this episode, we focused on Vikram’s work with the BAF.
Urban living in India has transformed over the last couple of decades. Whether we live in apartments or independent houses, there is a sharing of resources that happens. That leads to rules and regulations, which when are flouted there are conflicts. Most places have Resident Welfare Associations or RWAs or societies to take care of these conflicts and ensure a proper living environment. In Bengaluru, all these RWAs have an umbrella body which is the Bengaluru Apartments Federation, led by Vikram.
In this podcast, Vikram has described how BAF
– began and grew on the back of citizens’ agitations
– is not just about agitations though but effectively represents residents’ concern and solves the problems by collaborating with the government, civic bodies, and other entities
– has handled multiple issues in the past and what its current focus areas are
– is also a ready resource for all information needed for better urban living. This includesresources on a range of topics including rooftop solar, water connection, STPs, common area electricity, fire safety, workers training, and many more. Everything is available on BAF’s website and its app.
While many serious topics have been addressed by Vikram, funny yet important topics emanating from RWA or society WhatsApp groups have also been discussed. No topic is off limit. Pets, lifts, parking, business promotions, and many others.
BAF is an excellent example for other cities to follow. Vikramand others at BAF are available to share their expertise with folks from othercities.
Follow Vikram Rai:
X – https://x.com/raizerius
Instagram – https://www.instagram.com/raizerius/
LinkedIn – https://www.linkedin.com/in/raivikram/
Facebook – https://www.facebook.com/rai.vikram/
Follow Bangalore Apartments’ Federation (BAF)
YouTube Page : https://www.youtube.com/bafbangalore
Insta Handle : https://www.instagram.com/bafbangalore/
X Handle : https://x.com/bafblr
FB Page :https://www.facebook.com/BangaloreApartmentsFederation/
LinkedIn Page :https://www.linkedin.com/company/bangalore-apartments-federation/
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Chapters
00:00Intro and sneak peek
04:40 Podcast starts
07:30 How was the Bangalore Apartments Federation formed
14:18 How BAF grew as an umbrella body representing interestsof lakhs of people
19:30 The thing about ‘every vote matters’
21:33 The people of BAF, their corporate professionalapproach, and the structure of BAF
29:45 The thing with Bengaluru
32:58 BAF has an app and it has a lot of useful information
34:22 BAF’s work with Horticultural Producers' CooperativeMarketing and Processing Society (HOPCOMs)
36:43 BAF’s multiple programs – teaching Kannada, MoU withtraffic police, sale of treated water, overall water management, helping newRWAs with many complicated processes
42:40 Training and education of RWA staff, workers, and committeemembers; collab with IIM-B
46:05 The thing with building compliance requirements
48:38 BAF’s work on climate and sustainability issues; theHasiru program
52:12 Issues from RWA WhatsApp groups
53:07 Pets and other animals
58:25 Lifts
1:05:01 Parking
1:07:05 Workers making noise
1:08:09 Trash clearance
1:10:26 Shoes in the hallway
1:14:06 Promoting businesses on WhatsApp groups
1:16:12 Kids
1:17:34 Fire hazard
1:18:32 The thing with lack of courtesy
1:19:55 RWA committee members fighting on WhatsApp; how BAFdoes dispute resolution
1:23:30 RWA WhatsApp providing material to standup comedians

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