From standing tall as a successful businessman to being completely paralyzed overnight, Barry Shore's life took a dramatic turn that would seem unfathomable for most people. Instead, it awakened an extraordinary mission that's inspired countless lives worldwide.

Before becoming the ”Ambassador of Joy,” Shore's resilience was being forged through early life lessons. At just ten years old, his father taught him a profound truth hidden in plain sight: in the word ”business,” the ”u” comes before the ”i” – when you prioritize others, you'll naturally be taken care of. This foundation of service would later sustain him through unimaginable challenges.

Shore's life was first upended by a devastating car accident at age 24 that shattered his femur and left doctors uncertain if he'd walk again. But with grit and charisma, Barry recovered and continued on to a successful career in business. Years later, however, another serious challenge threatened to upend his life on September 17, 2004, when a rare disease suddenly transformed him from completely healthy to totally paralyzed from the neck down in a single day. After 144 days hospitalized, two years in a home hospital bed, and four years in a wheelchair, Shore refused to surrender to despair.

Through what he calls ”PTL” – Prayer, Therapy, and Love – Shore gradually reclaimed portions of his mobility. Today, though still requiring some assistance,  he swims two miles daily, six days a week, accumulating over 10,000 miles. His philosophy of ”SMILE” (Seeing Miracles In Life Every day) radiates through every conversation.

Shore's transformative approach centers on three fundamentals: recognizing that life has purpose, going ”MAD” (Making A Difference), and uncovering the power of everyday words. He views joy as the ”Journey Of You,” emphasizing that becoming your best self naturally improves the world around you. His current mission? Giving $1 billion to charity without costing givers a penny through his ”Everywhere Card” initiative.

Whether you're facing your own challenges or simply seeking wisdom from someone who's climbed from the depths of adversity, Shore's message offers a blueprint for resilience: ”When you choose success… how you choose to respond in any given situation will determine your path in life and your trajectory.”