Scale Your Sales Podcast
Scale Your Sales Podcast
Podcast Description
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
Podcast Insights
Content Themes
The podcast focuses on sales strategies, customer experience, and leadership insights, with episodes covering topics such as leveraging AI in sales, evolving C-suite dynamics, and the importance of empathy in sales success.

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
Leaders trying to be everything to everyone are quietly stalling their careers and revenue growth.
Janice B Gordon sits down with Erica Baird, Executive Director of Global Sales and Service, to explore the leadership mindsets and revenue habits driving results in complex, highly regulated markets.
What you’ll learn: a) Why your “personal board of directors” is your most valuable career asset b) How authentic self-awareness fuels better leadership and team empowerment c) The cultural shift that turned around a company losing millions per day
Today, Janice B Gordon is joined by Erica Baird, a trailblazing executive guiding over 1,200 people across automotive, construction, and mining sectors, delivering results through some of the toughest industry cycles.
Timestamps:
00:00 Importance of Humility in Leadership
03:19 Building a strategic network
08:21 Addressing workplace microaggressions
11:56 Hiring diverse senior leaders
12:58 Emphasizing Diversity and Inclusivity
16:33 Leading with empathy and care
19:18 Understanding revenue beyond surface numbers
25:20 Empowering Employees Through Listening
29:03 Overcoming challenges with courage and faith
29:55 Embracing risk and tough talks
Connect with Erica Baird
https://www.linkedin.com/in/erica-k-baird/
Connect with Janice
Book Janice to speak at your next sales or leadership event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Instagram: https://www.instagram.com/janicebgordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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Disclaimer
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