Scale Your Sales Podcast
Scale Your Sales Podcast
Podcast Description
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
Podcast Insights
Content Themes
The podcast focuses on sales strategies, customer experience, and leadership insights, with episodes covering topics such as leveraging AI in sales, evolving C-suite dynamics, and the importance of empathy in sales success.
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
Most deals aren’t lost at the end they’re lost in the moment you miss what buyers really need.
In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer authenticity into go-to-market strategy.
What you’ll learn: a) Why “inspect what you expect” is the essential motto for sales-focused CEOs b) How to spot and recover deals that stall in real time c) Practical ways to strengthen buyer confidence and clarify ROI
Today, Janice B Gordon is joined by Cheryl Parks, a fractional CRO with 25 years of enterprise B2B sales experience and over $25 million in closed revenue, known for pinpointing team misalignment and restoring sales momentum.
Timestamps:
05:15 Converting inbound leads to meetings
07:52 Understanding and meeting buyer expectations
11:19 Understanding branding and market perception
17:12 Using social media platforms effectively
19:33 Building an Online Presence
21:21 Staying focused in meetings
25:11 Respect for the sales role
Connect with Cheryl Parks
LinkedIn: https://www.linkedin.com/in/ai-value-advisor/
Connect with Janice
Book Janice to speak at your next sales or leadership event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Instagram: https://www.instagram.com/janicebgordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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Disclaimer
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