Scale Your Sales Podcast
Scale Your Sales Podcast
Podcast Description
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
Podcast Insights
Content Themes
The podcast focuses on sales strategies, customer experience, and leadership insights, with episodes covering topics such as leveraging AI in sales, evolving C-suite dynamics, and the importance of empathy in sales success.
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine.
In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the secret to scalable, predictable growth.
What you’ll learn: a) Why most revenue problems aren’t sales issues, they’re ICP misalignment issues b) How to spot (and fix) the costly “kids are fighting” dynamic across go-to-market teams c) The real downside of prioritizing pipeline volume over quality
Janice B Gordon welcomes Lindsay Rios, a fractional CRO and GTM strategist who helps scaling startups and SMBs rebuild revenue foundations for intentional, accelerated growth.
Timestamps:
04:00 Discussing gender assumptions and biases 09:30 Discussing gender disparity in careers 12:44 Misleading pipeline growth signals 15:27 Reflecting on company culture fit 18:06 Focusing on meaningful sales metrics 24:03 Challenges with hiring outbound agencies 26:54 Defining the ideal customer 29:40 Evaluating customer acquisition costs 34:29 Creating strong team values
Connect with Lindsay
LinkedIn: https://www.linkedin.com/in/lindsayrios/
Connect with Janice
Book Janice to speak at your next sales or leadership event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Instagram: https://www.instagram.com/janicebgordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
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