Scale Your Sales Podcast
Scale Your Sales Podcast
Podcast Description
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
Podcast Insights
Content Themes
The podcast focuses on sales strategies, customer experience, and leadership insights, with episodes covering topics such as leveraging AI in sales, evolving C-suite dynamics, and the importance of empathy in sales success.
Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Erdem.
Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.
In today’s episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today’s successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.
Welcome to Scale Your Sales Podcast, Laura Erdem.
Timestamps:
00:00 Building Measurable Sales Impact
05:10 Effective Social Selling Strategies
08:21 Challenge: Effective Marketing Tracking
09:52 Optimizing Marketing and Sales Alignment
14:44 Marketing Strategy: Data vs. Gut Feeling
17:21 Prospect Questions Drive Content Creation
21:09 Optimizing Sales Metrics Effectively
25:16 Rethinking Sales: Seniority & Diversity
27:01 Introverts Succeed in Sales
29:39 Data-Driven Recruitment Strategy
33:12 Prioritize Quality Content
https://www.linkedin.com/in/lerdem/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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