With Bitcoin hitting new all-time highs in 2025, the most common question we hear is: ”Have I missed the boat?” It's easy to look at the charts and feel like the incredible gains are a thing of the past.In this episode, Daniel and Rory sit down with Paul, the Chief Commercial Officer of Easy Crypto, to tackle this question head-on. They explore why looking at today's price can be misleading and how a simple shift in perspective—from short-term speculation to a long-term strategy—changes everything.This isn't a conversation about getting rich quick. It's a deep dive into the principles of long-term conviction, the powerful role of Dollar-Cost Averaging (DCA), and how institutional adoption through ETFs and KiwiSaver is creating a brand new chapter for crypto, suggesting the journey is far from over.In this episode, you’ll discover:• Why the famous saying, ”The best time to buy was five years ago, the second-best time is today,” holds true for long-term investors.• Practical strategies like Dollar-Cost Averaging to start building a position without the stress of trying to time the market perfectly.•How institutional money via ETFs is fundamentally changing the game and what it means for future growth.• The powerful lesson from those who thought it was ”too late” to buy when Bitcoin first hit $20,000.• Simple, low-barrier ways to get started, even with as little as $50.If you've been watching from the sidelines, feeling like you're too late to the party, this episode provides the crucial context and practical steps you need to make an informed decision.