Tercept's Podcast
Podcast Description
Gourav Founder & CEO of Tercept interview Media and Ad-Tech industry leaders and discuss their growth story.
Podcast Insights
Content Themes
The podcast explores themes such as data infrastructure, business growth strategies, and technological advancements in the media and ad-tech sectors. Episodes may delve into topics like building scalable data systems, successful integration of third-party data for deeper analytics and visualization, as well as case studies highlighting effective growth stories from notable companies in the industry.
Tune in for expert discussions on ad tech, data-driven marketing, and innovative business strategies. We bring you insights from industry leaders to help you stay ahead in the digital landscape.
In this episode of the Tercept Podcast, Gourav sits down with Gibson, Head of Digital Advertising at Carousell Group, to dive deep into the evolving world of retail media, ad monetization, and the future of programmatic advertising.
💡 Key highlights from this conversation:
How Carousell balances user experience vs. ad monetization
Building the “Holy Grail Dashboard” for real-time ad performance tracking
The role of Tercept in streamlining reporting & optimization
Insights on retail media growth across Southeast Asia & Hong Kong
Adoption of alternative identifiers and preparing for a cookieless future
Fun rapid-fire on books, AI, creativity, and sustainability
🚀 Whether you’re in ad-tech, media, or digital strategy, this episode is packed with practical insights on growing revenue while keeping user trust at the center.
🔗 Learn more about Tercept: https://www.tercept.com
#RetailMedia #AdTech #Carousell #TerceptPodcast #DigitalAdvertising #Programmatic
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