Behind The Acquisition

Behind The Acquisition
Podcast Description
I'm Adithya MS, a 25-year-old on a journey to build a holding company.
Since 2022, I’ve been involved in 9 acquisition deals worth $2.5M, helping investors buy businesses and founders successfully exit
Along the way, I noticed most of what's out there doesn't tell the whole truth . I'm here to learn from people who've actually been through it all, so I can avoid common mistakes -- and help you do the same.
Join me as I dive into conversations with FOUNDERS who've exited, INVESTORS making big moves, and EXPERTS who know the acquisition game inside out.
Podcast Insights
Content Themes
Focuses on business acquisitions, entrepreneurship, and legal aspects of M&A with episodes covering topics such as outreach strategies, legal protections in deals, and insights from seasoned founders and investors on successfully navigating the acquisition landscape.

I’m Adithya MS, a 25-year-old on a journey to build a holding company.
Since 2022, I’ve been involved in 9 acquisition deals worth $2.5M, helping investors buy businesses and founders successfully exit
Along the way, I noticed most of what’s out there doesn’t tell the whole truth . I’m here to learn from people who’ve actually been through it all, so I can avoid common mistakes — and help you do the same.
Join me as I dive into conversations with FOUNDERS who’ve exited, INVESTORS making big moves, and EXPERTS who know the acquisition game inside out.
Master the art of business acquisitions in 15 min a week with our newsletter → https://behindtheacquisition.beehiiv.com/
Willem Westra, founder of WW Capital Group, has sent over 1,000,000 emails to source deals for more than 100 financial firms and SMBs. His outreach system has directly facilitated more than $355M in closed deals.
In this episode, Willem breaks down his battle-tested 3-step process to source deals leveraging AI and Cold emails.
Connect with Willem Westra (Guest):
• Twitter – https://www.linkedin.com/in/willem-westra-6461ab172/
• Website – https://wwcapitalgroup.com/
Connect with Adithya MS (Host):
• Twitter – https://x.com/Adithya__ms
• Linkedin – https://www.linkedin.com/in/adithyams7
• Facbook – https://www.facebook.com/adithya.ms.39/
• Book a Call – https://calendly.com/30min-intro-call/1

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