The Commercial Directors Podcast
The Commercial Directors Podcast
Podcast Description
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
Podcast Insights
Content Themes
The podcast focuses on topics such as client collaboration, creative pitching, and the mechanics of commercial production, with episodes detailing specific projects like Chris Leclerc's recent work for Garmin, exploring how a minimal brief can evolve into a powerful visual narrative through teamwork and vision.
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
Episode 14 features commercial director and Just Shoot It podcast co-host Oren Kaplan.
Oren shares his journey from engineer to director, how starting a podcast opened doors to industry knowledge, and why curiosity has been one of his biggest advantages.
We dig into the modern state of commercial directing, from evolving treatment trends to the increasing role of AI and what it takes to stand out when competing against top-tier directors and production companies.
Oren also breaks down his Rebel Wilson PSA in detail, covering:
- Building ideas through constraints and budget limitations
- Pitching with passion (and why that matters more than polish)
- Designing gags, transitions, and visual continuity
- Shooting with limited time and zero coverage
- Lessons from post-production and VFX mistakes
We also talk about rejection, creative confidence, working with celebrity talent, and how to maintain your voice in an industry that’s constantly changing.
If you’re a director, creative, or filmmaker trying to level up this one is packed with real-world insight.
Disclaimer
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