The Commercial Directors Podcast
The Commercial Directors Podcast
Podcast Description
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
Podcast Insights
Content Themes
The podcast focuses on topics such as client collaboration, creative pitching, and the mechanics of commercial production, with episodes detailing specific projects like Chris Leclerc's recent work for Garmin, exploring how a minimal brief can evolve into a powerful visual narrative through teamwork and vision.
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
Directors often see the boards, the creative call, and the bid. There’s a lot of work happening on the agency side before any of that reaches us.
For Episode 18 of The Commercial Directors Podcast, I spoke with Mike Davidson, head of production at Callen, about how his team approaches director searches and what they hope a director brings to the process.
We covered reels, treatments, collaboration, AI, and the value of involving production earlier in creative development. One part I especially appreciated was the conversation about bringing a distinct point of view to a project while staying open to the people who have been developing it long before the director came aboard.
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