The Commercial Directors Podcast
The Commercial Directors Podcast
Podcast Description
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
Podcast Insights
Content Themes
The podcast focuses on topics such as client collaboration, creative pitching, and the mechanics of commercial production, with episodes detailing specific projects like Chris Leclerc's recent work for Garmin, exploring how a minimal brief can evolve into a powerful visual narrative through teamwork and vision.
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
🎙️ New Episode Out Now: Director Lori Schmon on Creative Values, Agency Life, and Super Pretzels 🥨🎬
Lori pulls back the curtain on the pros and cons of directing within an agency—from being part of the process early on to navigating triple-bid client requirements that can limit opportunities. She opens up about how becoming a mother reshaped her creative lens, emphasizing the power of values in storytelling and the ongoing challenge of bringing emotional depth into product-driven work. We also dive into the behind-the-scenes of a whimsical Super Pretzel spot she directed—featuring LED walls, tight timelines, and clever production design that turned budget constraints into creative opportunity.
Follow Lori:
Instagram @lori_schmon
Disclaimer
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