The Commercial Directors Podcast
The Commercial Directors Podcast
Podcast Description
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
Podcast Insights
Content Themes
The podcast focuses on topics such as client collaboration, creative pitching, and the mechanics of commercial production, with episodes detailing specific projects like Chris Leclerc's recent work for Garmin, exploring how a minimal brief can evolve into a powerful visual narrative through teamwork and vision.
In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.
This episode dives deep into director Jon Schwartz’s creative process from building iPhone animatics to crafting full 3D previs in Blender to nail complex, motion-controlled camera shots. Jon breaks down his Joybird commercial, revealing how he kept repetitive phone scenes dynamic, convinced the client to embrace kinetic motion-control cinematography, and merged practical set design with VFX for a seamless look. He shares how tools like the Milo rig can save hours on set when properly prepped, why wide lenses make small sets feel massive, and how tight collaboration between director, production designer, and agency elevates the final spot. https://itsjonschwartz.com/
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