Business Technology Perspectives
Business Technology Perspectives
Podcast Description
Business Technology Perspectives is a podcast from the Tech Talks Network that explores how digital innovation is influencing business strategy across industries.Hosted by Neil C. Hughes, creator of the Tech Talks Daily Podcast, the series features conversations with leaders who are shaping the future of enterprise technology.Each episode takes a closer look at how organisations are aligning technology with business outcomes. From AI and cloud to data strategy and digital skills, we speak with those navigating complex decisions that drive transformation.These are honest, grounded discussions about what's working, what isn't, and what business leaders are learning as they adopt and adapt new technologies. Whether you're steering strategy, leading innovation, or simply trying to keep up with the pace of change, this podcast offers a balanced view of the possibilities and pitfalls that come with building a digital-first business.Search Tech Talks Network to discover more shows in the series.
Podcast Insights
Content Themes
The podcast focuses on topics including AI, cloud computing, data strategy, and digital skills, with episodes addressing specific areas like the intersection of sustainability and technology in the water industry and the practical applications of metaverse innovations. Each episode explores how organizations align technological advancements with their business outcomes, featuring grounded discussions about what's successful and what challenges remain.
Business Technology Perspectives is a podcast from the Tech Talks Network that explores how digital innovation is influencing business strategy across industries.
Hosted by Neil C. Hughes, creator of the Tech Talks Daily Podcast, the series features conversations with leaders who are shaping the future of enterprise technology.
Each episode takes a closer look at how organisations are aligning technology with business outcomes. From AI and cloud to data strategy and digital skills, we speak with those navigating complex decisions that drive transformation.
These are honest, grounded discussions about what’s working, what isn’t, and what business leaders are learning as they adopt and adapt new technologies. Whether you’re steering strategy, leading innovation, or simply trying to keep up with the pace of change, this podcast offers a balanced view of the possibilities and pitfalls that come with building a digital-first business.
Search Tech Talks Network to discover more shows in the series.
Mobile gaming isn’t just entertainment. It’s quickly becoming one of the most valuable and overlooked channels for digital advertisers. In this episode, Cerisse Velasco, Director of Brand Partnerships at Zynga, joins Neil to lift the lid on how the gaming giant is helping brands connect with highly engaged, predominantly female audiences through in-game experiences that balance fun, relevance, and performance.
- Why the stereotypical “gamer” image is outdated, and how Zynga’s audience trends toward Gen Z and millennial women
- How brands are using rewarded video, custom playable, and deep integrations to build emotional connections with players
- What made partnerships like the Real Housewives collaboration such a perfect fit, and how authenticity drives engagement
- Why mobile gaming is outperforming other digital channels in attention and conversion
- How Zynga is adapting to a privacy-first future through persona-based planning and contextual targeting
She also gives us a glimpse into what’s next for mobile gaming as a marketing platform, from value exchange experiences to retail media integration and gamified brand storytelling.
If your brand still views gaming as a niche space, this conversation will provide you with a completely different perspective.
Disclaimer
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