Changing Shapes
Changing Shapes
Podcast Description
Technologies shape culture. Our innovations shape the frameworks for how we understand the world and relate to each other. How are we doing?
Brought to you by allshapes.io
Podcast Insights
Content Themes
The show focuses on themes such as the impact of AI on human connection, authenticity in the digital age, and cultural intelligence, with episodes exploring topics like the crisis of authenticity, the implications of algorithmic bias, and the evolving nature of creativity in a tech-driven world.
Every product creates a relationship between the people who build it and the people who use it. Changing Shapes is a podcast for founders, builders and operators who want to make things that connect with the people who use them.
Host Tom Horak, founder of All Shapes (allshapes.io), talks with people who have built that relationship between product and audience, and gets them to walk through exactly how. Tom founded the studio behind Five Minute Journal and The Doctor’s Kitchen. He started his career in fine art and has spent over a decade thinking about what makes that relationship hold up.
New episodes weekly.
What's the point? And who cares?”
Sabine Devins asks those two questions before she writes anything. Every founder I know who freezes at the blank page is freezing because they haven't answered them yet.
Sabine is a digital storyteller and creative content director based in Berlin. Before that she was a journalist for National Geographic, Voice of America, NHK, Handelsblatt Global. She now works mostly with B2B tech companies — the ones building genuinely interesting technology who haven't figured out how to talk about it beyond their own four walls.
We get into why storytelling has quietly become the load-bearing skill of this era — not the soft skill, not the nice-to-have, the load-bearing one. Why AI fatigue is real and what people are actually craving instead. The two questions she asks before any piece of work. How a single line from a Brexit interview — ”20% of my retirement is gone” — taught her what data is missing when it doesn't have a human inside it. And what every product person can borrow from the way a storyteller decides what to make.
If you've ever stared at the LinkedIn post box and not known what to say, this is the conversation.
Chapters
00:00 ”AI can only repeat what's already been done”
00:36 Why storytelling became the load-bearing skill
02:45 AI fatigue is real — and what we're craving instead
03:35 The two questions: ”What's the point? And who cares?”
07:25 Finding the human in the data
11:38 What's in it for the storyteller — and the question of trust
Recorded at The Social Hub Berlin.
Changing Shapes is hosted by Tom Horak, founder of All Shapes — a podcast about the relationship between idea, maker, and audience, and how to get it right.
Disclaimer
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