In the Mix – A NuLiv Science Podcast
In the Mix - A NuLiv Science Podcast
Podcast Description
Where supplement science meets real-world innovation.In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube
Podcast Insights
Content Themes
The podcast covers topics related to supplement formulation, ingredient science, and brand innovation, featuring episodes like 'What Goes Into a Great Supplement?' that discusses the use of ingredients such as AstraGin® and Zylaria® for health benefits like nutrient absorption and athletic recovery. Other focus areas include trends in clinical studies, brand strategy, and formulation mistakes to avoid.
Where supplement science meets real-world innovation.
In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.
Whether you’re a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.
🧬 Powered by NuLiv Science
🎙️ New episodes weekly
📍 Available on Spotify, Apple Podcasts, and YouTube
Melting Forest moves roughly 10,000 cans a day with a team of fewer than 10 people.
Sean McDonald, founder and CEO, and Nancy Pineda, who runs operations, joined Richard Wang on In the Mix with NuLiv Science to explain how that actually works. We covered the parts most founder interviews skip: what velocity a grocery shelf really demands, why they added cost to the can instead of cutting it, and how a full-spectrum cordyceps ends up dispersed in a beverage instead of sitting at the bottom.
Melting Forest is a food-based functional beverage brand now in just under 8,000 stores, including Target, Sprouts, multiple Kroger divisions, Ralphs, Stater Bros, Bristol Farms, and World Market, with a recent launch in Canada.
In this episode:
Putting unapproved prototype cans on a Bristol Farms shelf to watch shoppers react
Why the mushroom branding scared off national buyers, and why that was the point
The real velocity bar for an RTD: three to six units per store per week
Fail fast, and why 20 strong stores beat 2,000 weak ones
Solving mushroom solubility instead of hiding behind extract ratios
Cordyceps at 20 microns, caffeine held at 150mg
Why Senactiv® was formulated for truck drivers and warehouse workers, not athletes
Glow Up: 15g collagen, 5g fiber, no caffeine, and why it isn't sold as a protein drink
FODMAP certified fiber, and the cost of not bloating your customer
How Astrion® made the cut, and why supply reliability decided it
Saying no when a national retailer wants to change your formula
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