In the Mix – A NuLiv Science Podcast
In the Mix - A NuLiv Science Podcast
Podcast Description
Where supplement science meets real-world innovation.In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube
Podcast Insights
Content Themes
The podcast covers topics related to supplement formulation, ingredient science, and brand innovation, featuring episodes like 'What Goes Into a Great Supplement?' that discusses the use of ingredients such as AstraGin® and Zylaria® for health benefits like nutrient absorption and athletic recovery. Other focus areas include trends in clinical studies, brand strategy, and formulation mistakes to avoid.
Where supplement science meets real-world innovation.
In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.
Whether you’re a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.
🧬 Powered by NuLiv Science
🎙️ New episodes weekly
📍 Available on Spotify, Apple Podcasts, and YouTube
What does it actually take to build a supplement line worthy of a 60-year legacy?
Kenny Carter, Director of Product Innovation at Gold's Gym, breaks down the full
formulation philosophy behind the Gold's Gym supplement line — from why citrulline is dosed at 8g, to why creatine belongs in a gummy instead of a pre-workout, to the role AstraGin® plays in making every other ingredient work harder.
In this episode, Kenny covers:
→ The ”gold, silver, bronze” dosing framework — and what most brands get wrong
→ Why AstraGin® is in the pre-workout (and why most brands skip gut health entirely)
→ The creatine gummy: why it exists, and the pH-stable pectin process behind it
→ Natural caffeine vs. synthetic — and what it means for how you feel mid-workout
→ The ”less is more” philosophy for younger athletes
→ Where the Gold's Gym supplement line is headed: RTDs, protein snacks, hydration
→ What it was like to walk into the Mecca for the first time — and never leave
Kenny trained at Gold's Gym Venice Beach for a decade before moving into product development. He's been formulating for science-first sports nutrition brands ever since. This conversation goes deep on what separates ingredients that belong on a label from ones that actually move the needle.
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NuLiv Science is the maker of AstraGin® — a patented ingredient derived from
Panax notoginseng and Astragalus membranaceus, shown to support amino acid
absorption in the gut. Learn more at nulivscience.com.
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Chapters:
0:00 Intro & flavor tasting
2:15 Rapid fire: fitness questions with Kenny
9:00 Gold's Gym Venice — The Mecca experience
18:45 From personal trainer to Director of Product Innovation
26:00 The clinical dosing framework: gold, silver, bronze
33:30 Why AstraGin® is in the pre-workout
38:00 Creatine gummies: the science and the manufacturing challenge
46:00 Natural caffeine and the ”no crash” design goal
52:00 Younger athletes and the ”less is more” philosophy
58:30 RTDs, format expansion, and what's next for Gold's Gym
1:04:00 The genesis: ”How could this fail?”
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