In the Mix – A NuLiv Science Podcast
In the Mix - A NuLiv Science Podcast
Podcast Description
Where supplement science meets real-world innovation.In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube
Podcast Insights
Content Themes
The podcast covers topics related to supplement formulation, ingredient science, and brand innovation, featuring episodes like 'What Goes Into a Great Supplement?' that discusses the use of ingredients such as AstraGin® and Zylaria® for health benefits like nutrient absorption and athletic recovery. Other focus areas include trends in clinical studies, brand strategy, and formulation mistakes to avoid.
Where supplement science meets real-world innovation.
In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.
Whether you’re a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.
🧬 Powered by NuLiv Science
🎙️ New episodes weekly
📍 Available on Spotify, Apple Podcasts, and YouTube
IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum.
What you’ll learn
How athlete discipline translates into daily founder systems
Building a premium positioning (ingredient quality, clinical doses, taste)
Retail growth: gym chains, distributors, and a state-rep model
When growth “breaks” ops: 3PLs, bi-coastal inventory, lead times
Product roadmap: hero pre-workout, Greens & Fiber, Fruit & Fiber
Using science-backed ingredients to support absorption, performance, and recovery
Go deeper and check out our in-depth blog on how Christopher Barr built White Lion: https://nulivscience.com/blog-white-lion-labs-supplement-brand/
NuLiv Science develops clinically studied, proprietary ingredients—including AstraGin®, Senactiv®, InnoSlim®, Zylaria™, Astrion®, and more—trusted by leading supplement brands worldwide. Explore the science behind our ingredients at www.nulivscience.com.
Be sure to follow us on Instagram @nulivscience https://www.instagram.com/nulivscience
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
#nulivscience #astragin #senactiv #innoslim
Disclaimer
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