In the Mix – A NuLiv Science Podcast
In the Mix - A NuLiv Science Podcast
Podcast Description
Where supplement science meets real-world innovation.In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.Whether you're a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.🧬 Powered by NuLiv Science 🎙️ New episodes weekly 📍 Available on Spotify, Apple Podcasts, and YouTube
Podcast Insights
Content Themes
The podcast covers topics related to supplement formulation, ingredient science, and brand innovation, featuring episodes like 'What Goes Into a Great Supplement?' that discusses the use of ingredients such as AstraGin® and Zylaria® for health benefits like nutrient absorption and athletic recovery. Other focus areas include trends in clinical studies, brand strategy, and formulation mistakes to avoid.

Where supplement science meets real-world innovation.
In the Mix dives deep into the ingredients powering today’s top supplement brands — from the minds of formulators and scientists to the voices of founders, athletes, and creators shaping the wellness space. Hosted by NuLiv Science, each episode uncovers the story behind the science, the brands that trust our ingredients, and what’s next for the industry.
Whether you’re a brand owner, product developer, fitness enthusiast, or just supplement-curious — this is your front-row seat to the supplement game.
🧬 Powered by NuLiv Science
🎙️ New episodes weekly
📍 Available on Spotify, Apple Podcasts, and YouTube
The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy.
In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather than excess dosing. Keep watching to learn about protein absorption, bioavailability, and why digestion and nutrient transport matter just as much as protein quality.
To watch the full episode, click here: https://youtu.be/rw3Xl_jN33I
This episode is essential viewing for formulators, brand owners, and anyone building protein-based products.

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