This week on Dentistry Unmasked, Brian and Pam sit down with Brian Franco for a candid, eye-opening conversation that challenges how dentists think about the value of their practices.

Brian makes a compelling case that a dental practice is, first and foremost, a business—and should be evaluated and sold like any other business. But here’s the twist: it’s not collections, production, or even EBITDA that ultimately determines value. According to Brian, it’s transferability that truly drives what a practice is worth.

Together, they unpack what transferability really means, why it matters more than traditional financial metrics, and how it can dramatically impact a future sale. Brian also offers a strong argument for why dentists should consider working with an industry-agnostic brokerage when it’s time to transition out of ownership.

If you’re thinking about the future of your practice—or even just want to understand its true value—this is an episode you won’t want to miss.