What does it really mean to become “known” in dentistry? Most of us see the highlight reel: the standing ovations, keynote presentations, podcasts, brand partnerships, social media, and travel. But what happens behind the scenes once your name becomes your brand? This week on Dentistry Unmasked, Pam sits down with Irene Iancu for an unfiltered conversation about building a public career in dentistry. From landing those first speaking opportunities to navigating conference politics, industry relationships, and the ever-evolving roles of educator, influencer, creator, and key opinion leader, Irene shares the realities that few people talk about. They also explore the pressure to always say “yes,” how opportunities are really created, what companies are looking for, and the responsibility that comes with having a public voice. Whether you’re dreaming of speaking, creating content, partnering with industry, or simply curious about what happens behind the curtain, this episode offers an honest look at the rewards, the challenges, and everything in between. If you’ve ever wondered what it actually takes to build a career beyond the operatory, this conversation is one you won’t want to miss.