The Franklin Factor
The Franklin Factor
Podcast Description
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.🔍 What You’ll Hear:Real stories from the field — wins, challenges, and everything in betweenExpert insights from the agents and pros behind The Franklin TeamTips for buyers, sellers, and investors in today’s ever-changing marketUpdates on new home construction, market trends, and neighborhood spotlightsBehind-the-scenes perspectives on what makes our team tick
Podcast Insights
Content Themes
Main topics include real estate market trends, buyer and seller tips, neighborhood spotlights, and personal stories from the Franklin Team, with episodes like 'Generations in Real Estate' sharing the team’s history and insights on successful strategies for navigating real estate.
The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you’re in the business, buying, selling, or just real estate curious — you’re in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.
🔍 What You’ll Hear:
- Real stories from the field — wins, challenges, and everything in between
- Expert insights from the agents and pros behind The Franklin Team
- Tips for buyers, sellers, and investors in today’s ever-changing market
- Updates on new home construction, market trends, and neighborhood spotlights
- Behind-the-scenes perspectives on what makes our team tick
🎙️In this episode of the Franklin Factor Podcast, Sarah Savard sits down with special guest Carrie Bond to discuss the power of new construction in today’s real estate market. Together, they outline five key reasons why new construction creates major opportunities for agents: consistent inventory, strong builder relationships, scalability, market differentiation, and long-term value. The conversation dives into how agents can break into this space, from building relationships with builder sales reps to understanding the construction process. They also spotlight the Franklin Team’s own strategies and programs fueling their new construction division, including a guaranteed buyout program and dedicated marketing support. The episode closes with practical advice for agents: stay consistent, stay proactive, and invest in building lasting partnerships with builders.
What We Discuss:
00:00 – 00:37 Welcome to Season Two
00:38 – 01:55 Houston’s New Construction Boom
01:56 – 02:44 Partnering with Builders
02:45 – 03:45 Defining Your Value Proposition
03:46 – 05:22 Why New Construction Matters
05:23 – 06:47 Building Relationships for Success
06:46 – 08:09 Leveraging and Scaling Your Business
08:10 – 10:08 Market Differentiation and Expertise
10:09 – 12:44 Long-Term Value in New Construction
12:45 – 16:28 Breaking into the New Construction Market
16:29 – 17:47 Finding Your Unique Value Proposition
17:48 – 22:47 What Builders Look for in an Agent
22:48 – 25:59 The Role of Agents in New Construction
26:00 – 31:43 Growing the Builder Division
31:44 – 33:12 Final Thoughts and Upcoming Episodes
Guest Information:
Sarah Savard, Host and Co-Owner – The Franklin Team
Carrie Bond, Guest and President – The Franklin Team
Links and Resources:
📅 Book a Session – Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team
Next Steps:
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📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or click here!
Disclaimer
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