Your Hero’s Journey
Podcast Description
A holistic business podcast exploring the mindset, strategy, and spiritual practices of successful entrepreneurs. Each episode dives into the mental, emotional, and tactical tools behind building purpose-driven businesses—from scaling startups to sustaining balance.
Podcast Insights
Content Themes
The podcast covers a range of topics focused on the mental, emotional, and tactical tools behind purpose-driven businesses. Episodes include insights on starting a food business during the pandemic, effective social media strategies, brand loyalty through community engagement, and the stages of the Hero’s Journey, offering entrepreneurs valuable lessons on mental clarity and spiritual alignment.
A holistic business podcast exploring the mindset, strategy, and spiritual practices of successful entrepreneurs. Each episode dives into the mental, emotional, and tactical tools behind building purpose-driven businesses—from scaling startups to sustaining balance.
Abdul Karim Abdullah is the co-founder of AfroFuture (formerly Afrochella), one of the most influential festivals on the continent of Africa—fusing music, fashion, food, and community.
In this episode of Your Hero’s Journey, Savannah Hart sits down with Abdul to unpack the spiritual, mental, and tactical decisions behind AfroFuture’s rise from a small idea to a global phenomenon that draws over 40,000 attendees to Ghana each year.
We discuss how Ghana leveraged emotional connection and diaspora identity to jumpstart its economy through tourism, what it really takes to build community on a global scale, and the legal battles and early failures that helped shape the AfroFuture brand.
We also discuss:
Why Ghana’s visa numbers jumped from 70K to 750K
What it means to scale faster than you’re ready
Navigating corporate sponsorships without selling out
How Abdul integrates his faith into entrepreneurship
The spiritual reason he felt “called” to this work
What countries across Africa can learn from Ghana’s growth
And why legacy matters more than virality
This episode is a masterclass in building rooted, soulful community—while staying grounded in vision, values, and ancestral purpose.
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