Beyond The Mailbox
Beyond The Mailbox
Podcast Description
Join host Bryan Jenkins as he takes you inside the ever-evolving world of email marketing, data hygiene, and digital strategy. Whether you're a seasoned marketer or just getting started, Beyond the Mailbox brings you expert insights, industry trends, and real talk with top professionals who know how to make email work. Expect engaging conversations, candid trade show stories, and the strategies that keep businesses ahead of the curve.
Podcast Insights
Content Themes
The show focuses on topics like email marketing trends, affiliate strategies, and data management, with episodes such as an exploration of networking secrets, email list optimization techniques, and trade show experiences that provide actionable insights to help businesses thrive.
Join host Bryan Jenkins as he takes you inside the ever-evolving world of email marketing, data hygiene, and digital strategy. Whether you’re a seasoned marketer or just getting started, Beyond the Mailbox brings you expert insights, industry trends, and real talk with top professionals who know how to make email work. Expect engaging conversations, candid trade show stories, and the strategies that keep businesses ahead of the curve.
In this episode of Beyond the Mailbox, Bryan Jenkins welcomes Tanya Brown, co-founder of B2Direct and a true veteran in email marketing. With over two decades in the industry, Tanya shares how her team leverages both first-party and third-party data to drive performance—without sacrificing compliance or inbox placement.
They discuss:
The core differences between first-party and third-party data
Why even first-party data needs verification
The pros and cons of ESPs vs. in-house infrastructure
Real talk on sender reputation, bounce rates, and blacklist risks
Practical tips for mailers looking to scale smartly and stay compliant
The role EmailOversight plays in protecting ROI and reputation
This episode is a must-watch for marketers, affiliate managers, list owners, and anyone serious about smarter, safer, and more effective email marketing.
Brought to you by EmailOversight—your partner in real-time data validation and compliance.
Subscribe to the channel for more episodes exploring the real-world tactics and strategies behind successful email operations.
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