Morning Brew for Marketing Executives
Morning Brew for Marketing Executives
Podcast Description
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
Podcast Insights
Content Themes
The podcast focuses on various themes related to B2B marketing leadership, including customer experience, decentralized marketing strategies, and the intersection of sales and marketing. For example, an episode discusses the evolving role of customer experience in B2B industries with insights from leaders at companies like Trimble and Schneider Electric, while another highlights lessons from decentralized marketing practices shared by Atlas Copco's Patrícia Namba.
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
The podcast is produced by Mavenfirst.
“Spend less time discussing the value of marketing. Spend more time understanding how you can impact strategy and help execute it.”
This perspective defines the leadership philosophy of Susanne Ejsted Isaksson.
With experience from global companies like IBM and HPE, as well as Universal Robots, Susanne has worked with growth in complex, high-paced environments where clarity, not activity, determines progress.
She argues that if you constantly need to defend marketing’s value, you are not sitting where the most important decisions are made.
In this episode, we explore growth as a leadership discipline – and what it takes to turn market insight into strategic choices and revenue.
Listen to more about:
- Alignment starts at the top: Why clarity between leadership, board and commercial teams is essential for growth
- From function to leadership: Why your role is to be an executive first, and use marketing as a lever – not a boundary
- Turning insight into action: How market, customer and competitor understanding shape strategic decisions
- Focus over activity: Why growth comes from making a few clear choices and aligning the organization behind them
Susanne’s work focuses on helping leadership teams translate market insight into strategic choices and align the organization so the company can move faster than the market.
Contact and follow Susanne on LinkedIn.
Find out more about the podcast: https://www.mavenfirst.com/morning-brew-for-marketing-executives
This is a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader.
Disclaimer
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