Morning Brew for Marketing Executives
Morning Brew for Marketing Executives
Podcast Description
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
Podcast Insights
Content Themes
The podcast focuses on various themes related to B2B marketing leadership, including customer experience, decentralized marketing strategies, and the intersection of sales and marketing. For example, an episode discusses the evolving role of customer experience in B2B industries with insights from leaders at companies like Trimble and Schneider Electric, while another highlights lessons from decentralized marketing practices shared by Atlas Copco's Patrícia Namba.
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
The podcast is produced by Mavenfirst.
In this special solo episode, host Jani Hovila takes the mic alone to wrap up the first full year of the Mavenfirst podcast. It has been a journey of 15 recorded episodes, 12 published conversations, and lots of learning.
Why did we decide to launch a podcast in the first place? What was the business case and the goals? Jani shares more about the strategic reasoning and filling a ”white space” in the market for Northern European B2B leadership content and building brand familiarity in key Nordic markets.
You also get to hear behind-the-scenes details about the operation. Jani shares data on subscriber counts and listening hours. Is 1 000 listens enough when your total addressable market is only 600 companies? And why do we think the results are good?
In this episode, you’ll hear more about:
Why we committed to a podcast in the first place.
A transparent look at our subscribers and total listening times, and key numbers.
The reality of production time and other learnings.
How to measure success when attribution software shows zero leads, but anecdotal feedback is strong.
Whether you are thinking of starting your own B2B podcast or are just curious about what it takes to run one, take a look at what happens behind the scenes.
Thank you to all our guests and listeners for a fantastic year! We’ll get back next year.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.