Morning Brew for Marketing Executives
Morning Brew for Marketing Executives
Podcast Description
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
Podcast Insights
Content Themes
The podcast focuses on various themes related to B2B marketing leadership, including customer experience, decentralized marketing strategies, and the intersection of sales and marketing. For example, an episode discusses the evolving role of customer experience in B2B industries with insights from leaders at companies like Trimble and Schneider Electric, while another highlights lessons from decentralized marketing practices shared by Atlas Copco's Patrícia Namba.
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
The podcast is produced by Mavenfirst.
What is the role of marketing in an industrial brand that has one of the highest retention rates in Europe? And what is the leadership philosophy behind running the commercial engine with a strong focus on customer experience?
In this episode, we sit down with Matti Tiitinen, VP for Sales and Marketing at Valtra, a key member of both the European and global Fendt/Valtra leadership teams.
Valtra is a legendary brand with a long history, part of the global AGCO Corporation. Valtra is the leading tractor brand in the Nordics, one of the best growing brands in the whole of Europe, and a household name in South America and globally sold in 75 countries.
Matti shares his insights on leading the function that combines sales and marketing under one umbrella. You'll hear more about:
The role of marketing: How Valtra’s marketing department ”carves out the value” for their products, positioning the function as a true value-driver.
Decentralized decision-making: Matti’s thoughts on decentralized decision-making using a strong culture and clear focus, empowering the right people in the right places.
Leadership in action: Insights on goal-setting and team achievement, including why they prioritize team wins over individual targets.
Customer experience: Concrete examples of how Valtra leverages the full customer journey and customer experience to create lasting value and sustain high retention rates.
Connect with Matti on LinkedIn.
AGCO Tech Day 2025:
https://investors.agcocorp.com/news-releases/news-release-details/agco-tech-day-2025-spotlights-ai-autonomy-and-mixed-fleethttps://investors.agcocorp.com/events/event-details/2025-tech-day
More about the podcast: https://www.mavenfirst.com/morning-brew-for-marketing-executives
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.