Morning Brew for Marketing Executives
Morning Brew for Marketing Executives
Podcast Description
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
Podcast Insights
Content Themes
The podcast focuses on various themes related to B2B marketing leadership, including customer experience, decentralized marketing strategies, and the intersection of sales and marketing. For example, an episode discusses the evolving role of customer experience in B2B industries with insights from leaders at companies like Trimble and Schneider Electric, while another highlights lessons from decentralized marketing practices shared by Atlas Copco's Patrícia Namba.
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
Today, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep expertise in leading through transformation. With a long career, she has previously worked, e.g., at Wärtsilä and spent over 15 years at IBM in sales and marketing.
In this episode, we're diving into the critical topic of change management and communications. Pia will share practical tips and strategies on how to effectively drive change, manage stakeholders, and maintain momentum in the face of constant evolution.
You will learn about the changes from the marketing director's perspective, what to consider before the actual change happens, how to convert change impulse into a meaningful narrative for different stakeholders, thinking “What’s in it for them”. Pia shares practical strategies for handling change, emphasizing that it's not always a matter of choice but rather a necessity, whether planned, forced, or evolutionary.
Additionally, you will hear more of Pia’s thoughts about the differences between change and continuous development, the wheel of Influence in dealing with changes, and how important it is to address emotions and potential reactions during the change journey.
Learn more:
https://www.prosci.com/blog/change-management-communicationhttps://www.betterup.com/blog/how-to-be-a-good-storytellerhttps://online.hbs.edu/blog/post/how-to-communicate-organizational-changehttps://www.bitesizelearning.co.uk/resources/change-curve-management-modelhttps://positivepsychology.com/circles-of-influence/
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