Morning Brew for Marketing Executives
Morning Brew for Marketing Executives
Podcast Description
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
Podcast Insights
Content Themes
The podcast focuses on various themes related to B2B marketing leadership, including customer experience, decentralized marketing strategies, and the intersection of sales and marketing. For example, an episode discusses the evolving role of customer experience in B2B industries with insights from leaders at companies like Trimble and Schneider Electric, while another highlights lessons from decentralized marketing practices shared by Atlas Copco's Patrícia Namba.
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!
How do you empower your team to embrace challenges and learn from mistakes? What does it take to create a truly safe space for your team to innovate and experiment without fear? And how do you strike that crucial balance between giving accountability and ensuring your marketing hits its targets?
In this episode, we hop into these questions and more with Andrea Alter, a marketing executive at Workday with over twenty years of B2B experience, including time with the Big Four.
Andrea started with a degree in French literature and international economics, which she credits for developing her critical thinking and storytelling skills. Now at Workday, Andrea leads marketing across Europe and Africa, emphasizing the growth and learning involved.
You’ll hear her perspective on leading diverse, multicultural marketing teams across Europe and Africa, and learn how to empower your team to tackle challenges and grow from mistakes. Additionally, you’ll learn more about Andrea’s leadership philosophy, what’s on her desk right now, and how she would use the triple-time marketing budget.
Book recommendations mentioned in the episode:
Storytelling With Data by Cole Nussbaumer Knaflic
Tipping Point by Malcolm Gladwell
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goldstone
Disclaimer
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