Do you know what AI is telling people about your business right now?

Bryan Eisenberg has spent 30 years helping businesses get found, understood, and chosen. He and his brother coined the term conversion rate optimization, wrote New York Times and Wall Street Journal bestsellers, and worked with brands like Dell, Disney, and Google. Today, he'd rather work with owner-operators.

In this episode of Breaking Solo, Bryan explains why buying has nothing to do with your sales process, and why your quirks and lived experience connect with people more than any trend. You'll hear how a 2008 funding collapse left him ”277 pounds of frustration,” how he reclaimed his health twice, and why two focused hours beat fourteen depleted ones.

Bryan also talks about writing books across every publishing model, and why you don't make money from the book, you make money because of it. He shares how he uses Claude as his ”first employee” to cut hours of podcast promotion down to minutes. And he explains why the window to fix your AI story is closing fast.

Connect with Bryan: Find him on LinkedIn, where you can download his free guide, What Does AI Know About You?

Bio

Bryan Eisenberg is the co-founder of BuyerLegends and DataTurk.ai, and an award-winning, internationally recognized authority in marketing to today’s customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has spent decades helping businesses craft stories that drive action.As a bestselling author, Bryan has co-written “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing”, “Buyer Legends“, “Be Like Amazon: Even a Lemonade Stand Can Do It” and The Rice and Beans Millionaire. His books that have appeared on the Wall Street Journal, New York Times, USA Today, and Business Week, and Amazon bestseller lists. His latest is “I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build.”At his core, Bryan is a navigator of transformation, someone who sees the hidden patterns in data, human psychology, and storytelling, and helps businesses and individuals rewrite their narratives for success. With his ability to “grok” complex ideas and distill them into clear, persuasive strategies, he has influenced industries ranging from e-commerce and SaaS to local service businesses.

Website

https://www.bryaneisenberg.com/

Social Media Links

http://www.linkedin.com/in/bryaneisenberghttps://www.facebook.com/bryan.eisenberghttps://www.instagram.com/bryangroks

Freebie Giveaway Link

https://www.bryaneisenberg.com/wp-content/uploads/2025/05/The-Elephants-Toolbox-Print.pdf