The Power of Soft Skills in Sales
The Power of Soft Skills in Sales
Podcast Description
"From Tech to Trust: The Power of Soft Skills in Sales" is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy's book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
Podcast Insights
Content Themes
The podcast focuses on the transformative impact of soft skills in technical sales and related fields, with topics including the importance of effective communication, relationship building, and adaptability in virtual environments. Episodes feature actionable insights, such as Dan Lohrmann discussing trust in cybersecurity and Ira Goldstein explaining the nuances of emotional intelligence in consulting.
“From Tech to Trust: The Power of Soft Skills in Sales” is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy’s book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
Sales is not about talking.
It is about understanding.
In this episode of Cyber Inspiration, Evgeniy Kharam speaks with Art Fromm about the soft skills that drive real success in B2B sales.
They explore how shifting from pitching to understanding changes the entire sales dynamic, especially in complex environments like cybersecurity and technology. From curiosity and empathy to reducing perceived risk, this conversation breaks down what actually helps buyers move forward with confidence.
You will learn:
• Why sales is about understanding the customer, not promoting your solution
• How curiosity leads to better conversations and stronger outcomes
• The importance of aligning sales and pre-sales teams
• Why perceived risk can stall deals more than cost
• How to create true win-win outcomes in B2B sales
About the Guest
Art Fromm helps B2B sales teams win more deals at higher margins by aligning sales, pre-sales, and leadership. He delivers measurable results through keynotes, workshops, tools, and his proven SEAMless Sales approach.
With over 25 years of experience across engineering, pre-sales, sales leadership, and enablement, Art has worked with global organizations to drive consultative sales transformation and long-term performance improvement.
He is also the author of the book Making SEAMless Sales, where he shares practical frameworks for improving collaboration and effectiveness across sales teams.
Where to Find Art Fromm
LinkedIn: https://www.linkedin.com/in/artfromm
Website: https://teamsalesdevelopment.com
Disclaimer
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