The Power of Soft Skills in Sales

The Power of Soft Skills in Sales
Podcast Description
"From Tech to Trust: The Power of Soft Skills in Sales" is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy's book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
Podcast Insights
Content Themes
The podcast focuses on the transformative impact of soft skills in technical sales and related fields, with topics including the importance of effective communication, relationship building, and adaptability in virtual environments. Episodes feature actionable insights, such as Dan Lohrmann discussing trust in cybersecurity and Ira Goldstein explaining the nuances of emotional intelligence in consulting.

“From Tech to Trust: The Power of Soft Skills in Sales” is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy’s book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
In this episode of From Tech to Trust: The Power of Soft Skills in Tech, host Evgeniy Kharam sits down with Dan Lohrmann, a seasoned cybersecurity expert with over 30 years of experience in the industry. Dan has held pivotal roles with major organizations such as the NSA, Lockheed Martin, ManTech, and the state of Michigan, where he served as the CIO, CISO, CTO and CSO.
Throughout the conversation, Dan shares valuable insights from his extensive career, highlighting the critical role of trust and relationships in the cybersecurity field. He discusses how effective communication, personal connections, and understanding the challenges faced by others are essential for success in this rapidly evolving industry.
Dan also offers advice on adapting to virtual meetings, maintaining a mindset of curiosity, and staying updated with industry trends. He emphasizes the importance of lifelong learning, particularly for newcomers to cybersecurity, and the power of personal growth in navigating this ever-changing field.
Whether you’re an aspiring cybersecurity professional or a seasoned expert, this episode is packed with actionable advice and insights that emphasize the human side of technology. Tune in to hear Dan’s take on building meaningful relationships and mastering soft skills in the cybersecurity industry.
Key Takeaways:
- The importance of trust and relationship-building in cybersecurity
- Effective communication as a core soft skill in tech
- The need for adaptability in virtual work environments
- The value of continuous learning and staying updated with industry trends
- Advice for newcomers to the cybersecurity field
Don’t miss this enlightening conversation that underscores the powerful intersection of soft skills and technical expertise!

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