The Power of Soft Skills in Sales

The Power of Soft Skills in Sales
Podcast Description
"From Tech to Trust: The Power of Soft Skills in Sales" is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy's book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
Podcast Insights
Content Themes
The podcast focuses on the transformative impact of soft skills in technical sales and related fields, with topics including the importance of effective communication, relationship building, and adaptability in virtual environments. Episodes feature actionable insights, such as Dan Lohrmann discussing trust in cybersecurity and Ira Goldstein explaining the nuances of emotional intelligence in consulting.

“From Tech to Trust: The Power of Soft Skills in Sales” is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy’s book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
In this episode of The Power of Soft Skills in Sales, host Evgeniy Kharam sits down with Brian Laing, a cybersecurity veteran and high-functioning autistic professional, to explore the unique intersection of neurodiversity and soft skills in business.
Brian shares his personal journey—from technical roles and partnerships to navigating communication challenges in professional settings. He breaks down what “masking” means, why social environments can be overwhelming, and how he’s learned to build relationships through self-awareness and adaptation.
This episode is essential listening for anyone in sales, leadership, or people-facing roles who want to better understand how neurodivergent individuals navigate communication—and how we can all become more inclusive and effective communicators.
Topics Covered:
- What soft skills mean for someone with autism
- The concept of masking and its emotional impact
- Practical strategies for improving communication
- Why empathy and literal language matter
- Building professional relationships as a neurodivergent person
- How companies and individuals can be more inclusive
🔔 Subscribe and tune in for real stories, powerful lessons, and human connection through the lens of soft skills.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.