The Power of Soft Skills in Sales

The Power of Soft Skills in Sales
Podcast Description
"From Tech to Trust: The Power of Soft Skills in Sales" is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy's book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
Podcast Insights
Content Themes
The podcast focuses on the transformative impact of soft skills in technical sales and related fields, with topics including the importance of effective communication, relationship building, and adaptability in virtual environments. Episodes feature actionable insights, such as Dan Lohrmann discussing trust in cybersecurity and Ira Goldstein explaining the nuances of emotional intelligence in consulting.

“From Tech to Trust: The Power of Soft Skills in Sales” is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy’s book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.
In this episode of From Tech to Trust, Evgeniy sits down with cybersecurity veteran George Plytas for a candid discussion on soft skills, trust, and communication in high-stakes environments. With over 25 years of experience helping organizations navigate compliance, George shares his perspective on why technical skills aren’t enough—and how the way you communicate can make or break a career.
From building trust with executives and technical teams to using analogies that actually land, George offers practical advice for professionals looking to sharpen their soft skills and lead with clarity.
Plus: George turns the spotlight on Evgeniy with a personal story that proves soft skills can leave a lasting impact—even a decade later.

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