The Apres Business Podcast
The Apres Business Podcast
Podcast Description
The Après Business Podcast by falllinedigital.com is a real-talk space where entrepreneurs, marketers, and business leaders share the lessons they only saw clearly in hindsight. 🌟
Building a business is a grind—but the best insights come after the fact. That’s why we’re here—to break down the wins, the failures, and everything in between, so you can scale smarter, market better, and build a brand that lasts.
Let’s build something remarkable—together. 🚀
Podcast Insights
Content Themes
The podcast explores a variety of themes including entrepreneurship, marketing strategies, e-commerce growth, and brand building with episodes featuring topics like the fundamentals of affiliate marketing, sustainability in niche product development, lessons from Kickstarter campaigns, and the power of community-driven marketing.
At the end of the day, business—like skiing, climbing, or any real challenge—is about pushing yourself, learning from the experience, and celebrating the journey. On this show, we go behind the scenes with the founders, marketers, and operators building some of the most exciting brands in the outdoor industry.
Hosted by Rebecca Babicz, founder of Fall Line Digital, who has spent the past eight years helping emerging e-commerce brands grow profitably, we dive deep into what it really takes to build something from the ground up.
We’re back with the incredibly honest and inspiring Kelly Mazanti, founder of Buttnski, the women-led outdoor brand that’s flipping the script on performance gear—starting from the bottom (literally). If Part 1 was all about how it started, this one is all about where it’s going.
Kelly opens up about her plans to build Buttnski into a full head-to-toe lifestyle brand, what she’s learned about sustainability from her partnership with CU Boulder, and how she’s completely rethinking her marketing game—on a budget. We talk product development, fit obsession, burnout, rebuilding after a tough year, and the moment she decided: I’m done being a one-woman show.
This episode is a mix of strategy, raw emotion, and real founder energy that anyone building a brand will connect with.
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Disclaimer
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