The Apres Business Podcast
The Apres Business Podcast
Podcast Description
The Après Business Podcast by falllinedigital.com is a real-talk space where entrepreneurs, marketers, and business leaders share the lessons they only saw clearly in hindsight. 🌟
Building a business is a grind—but the best insights come after the fact. That’s why we’re here—to break down the wins, the failures, and everything in between, so you can scale smarter, market better, and build a brand that lasts.
Let’s build something remarkable—together. 🚀
Podcast Insights
Content Themes
The podcast explores a variety of themes including entrepreneurship, marketing strategies, e-commerce growth, and brand building with episodes featuring topics like the fundamentals of affiliate marketing, sustainability in niche product development, lessons from Kickstarter campaigns, and the power of community-driven marketing.
At the end of the day, business—like skiing, climbing, or any real challenge—is about pushing yourself, learning from the experience, and celebrating the journey. On this show, we go behind the scenes with the founders, marketers, and operators building some of the most exciting brands in the outdoor industry.
Hosted by Rebecca Babicz, founder of Fall Line Digital, who has spent the past eight years helping emerging e-commerce brands grow profitably, we dive deep into what it really takes to build something from the ground up.
In this lively and inspiring part two conversation, Hoohah founder Anna Tedstrom joins Becca to share how her bright, fringe-filled ski apparel line is empowering women on the mountain and shaking up an industry dominated by dull designs.
Anna opens up about her creative process, her playful sticker marketing strategy, balancing business with new motherhood, and how confidence on the slopes starts with what you wear. She also dives into the power of community-driven branding, lessons from building a niche company, and why perseverance is the most underrated entrepreneurial skill.
From naked ski laps to Dolly Parton-inspired design vibes, this episode captures the energy, humor, and hustle behind one of skiing’s most joyful brands.
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Disclaimer
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