The Professional Artist Podcast: Art Business Transformations
The Professional Artist Podcast: Art Business Transformations
Podcast Description
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists meet commerce.
Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, art licensing, and much more. This is where you begin growing your art career.
Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World ambassador.
Cristina Demiany is a Senior Art Business Coach. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.
The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.
Podcast Insights
Content Themes
The podcast focuses on vital topics for visual artists, including strategies for showcasing and selling art, navigating art commissions, applying for grants, and understanding art licensing. Episodes include insights on building gallery relationships and leveraging digital platforms to create diverse income streams.
If you want to make it in the art world, talent is key – but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.
Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more.
This is where your art career begins to grow.
Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador.
Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.
The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.
In this episode of The Professional Artist Podcast, pop artist Ashley Longshore is featured by the Professional Artist Association (ProfessionalArtist.com/join), the world’s fastest-growing global community for committed fine artists.
Ashley is a self-taught painter, entrepreneur and author whose bold, satirical works have earned her the title of the “feminist Andy Warhol.” Her innovative approach bypasses traditional galleries, allowing her to build a thriving career on her own terms. She has collaborated with major brands like Gucci and Bergdorf Goodman, while empowering countless artists to embrace their individuality.
Ashley dives deep into the fearless strategies that have shaped her journey. From creating without limits and mastering direct-to-collector sales, to building confidence in pricing your work and negotiating collaborations, this episode is packed with actionable takeaways to inspire your own artistic career.
“The world absolutely needs you, and your vision of the world is so important. The only way you’ll fail is if you stop and don’t let anybody tell you how to do it. You do it your own way.”
– Ashley Longshore
Timestamps:
00:00 Introduction
01:10 Building a Business Without Gatekeepers
02:05 Creative Process and Artistic Inspiration
04:00 Taking Control: Self-Representation and Entrepreneurship
05:40 The Role of Social Media and Email in Expanding Reach
06:45 Overcoming Rejection and Finding Your Audience
08:00 Talking About Money: Pricing and Negotiation
10:10 Collaborations and Working with High-Profile Clients
13:00 The Importance of Persistence and Creative Integrity
15:40 Thriving as a Non-Traditional Artist
18:20 Final Reflections: Self-Belief and Taking Action
Access the members-only full unabridged conversation here:
https://hub.professionalartist.com/c/deep-dives-vault/ashley-longshore
Links to artworks discussed:
- Her artworks can be seen in the YouTube version of this podcast here.
Connect with Ashley:
- Website: https://ashleylongshore.com/
- Instagram: https://www.instagram.com/ashleylongshoreart/
Learn more about The Professional Artist Association:
- Join 50,000+ artists getting Free advice & inspiration: https://professionalartist.com/letter
- Join ≈1,000 committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
- Instagram: https://www.instagram.com/professionalartistaccelerator
Free training and resources:
- Free training on how to find art buyers without a big following: https://professionalartist.com/find-your-next-3-fine-art-collectors/?utm_source=PODCAST&utm_medium=social&utm_campaign=2025-06
- Free insider report on how Painters, Sculptors, and Fine Art Photographers make their art income stable and consistent: https://professionalartist.com/report/?utm_source=PODCAST&utm_medium=social&utm_campaign=free_report
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