The Circle of Trust
The Circle of Trust
Podcast Description
The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.
Podcast Insights
Content Themes
The podcast focuses on legal marketing strategies, financial management, and practice growth, with episodes covering topics like law firm profitability, financing options, and actionable insights for revenue enhancement. For instance, episodes include practical advice on spending tracking and financial projections, making it invaluable for legal professionals seeking development strategies.
The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.
Episode 61
In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Chris D’Avanzo, a North Jersey trademark attorney who also advises high school and college athletes on name, image, and likeness (NIL).
Chris shares how his background in sports and coaching led him to law school and to building a practice that blends trademarks with athlete brand development. He explains how he finds NIL clients through local guidance counseling and sports networks, and describes his work helping athletes understand New Jersey NIL rules, avoid school-related compliance issues, and build long-term personal brands using social media and LinkedIn.
They also discuss the growing importance of cross-platform video content and how AI-driven search is changing SEO and client discovery.
Watch the episode on YouTube: https://youtu.be/Lz5WaASefbs
Learn more about LEXGRO: https://lexgro.com/
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