Crazy Good Ageing
Crazy Good Ageing
Podcast Description
Crazy Good Ageing is hosted by longtime friends and co-founders of Prime Women Media and PrimeWomen.com. We dive into the wild, wonderful, and sometimes crazy moments of ageing. From career reinvention and dating drama to beauty secrets and belly laughs, we're talking about it all.
Whether you're married, single, widowed, or just figuring it all out, this is your space to feel seen, heard, and totally inspired. Because getting older isn’t the end—it’s just getting good.
Podcast Insights
Content Themes
The podcast addresses themes of ageing with a focus on personal growth, career changes, and self-care, featuring episodes like Nips, Tucks and Squats which cover cosmetic enhancements and exercise's role in maintaining vitality, as well as discussions on dating and reinvention.

Crazy Good Ageing is hosted by longtime friends and co-founders of Prime Women Media and PrimeWomen.com. We dive into the wild, wonderful, and sometimes crazy moments of ageing. From career reinvention and dating drama to beauty secrets and belly laughs, we’re talking about it all.
Whether you’re married, single, widowed, or just figuring it all out, this is your space to feel seen, heard, and totally inspired. Because getting older isn’t the end—it’s just getting good.
Have you ever felt invisible after a certain age?
In this episode of Crazy Good Ageing, Prime Women co-founders Dorthy Shore and Valerie Freeman explore the Age Without Limits movement and the persistent ageism women face in media, the workplace, dating, advertising, and everyday life.
Fifteen years ago, Dorthy and Valerie along with two other co-founders launched Prime Women because they were tired of seeing women over 50 ignored by mainstream media.
Today, they’re asking why so many stereotypes about aging still exist—and why women continue to prove them wrong every day. In this episode, we discuss:
✔ Why women often become “invisible” after 50
✔ Ageism in advertising and media
✔ Dating after 50 and double standards
✔ Starting businesses later in life
✔ Learning technology and adapting to change
✔ Why confidence, friendships, and authenticity improve with age
✔ The Age Without Limits movement and what it means for women today
Whether you’re 50, 60, 70, or beyond, this conversation will challenge assumptions about aging and remind you that your most exciting chapter may still be ahead.
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#AgeWithoutLimits #WomenOver50 #Ageism #PrimeWomen #PositiveAging #CrazyGoodAgeing #WomenEntrepreneurs #LifeAfter50 #HealthyAging #agingwell
Chapters
00:00 Introduction
01:00 Why Prime Women Was Founded
02:00 The Invisible Woman Syndrome
05:00 Ageism in Advertising and Media
08:00 Workplace Bias Against Older Women
10:00 Dating After 50
11:45 George Clooney vs. Miracle Cream
12:20 Myths About Women Over 50
13:00 Starting a Business Later in Life
15:00 Learning New Skills and Technology
17:30 Prime Women Success Stories
19:00 From Rotary Phones to AI
20:00 What Gets Better With Age
23:00 The Biggest Surprise About Growing OLD
24:10 What the Age Without Limits Movement Means
24:50 Final Thoughts

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