M-Pesa built mobile money’s distribution advantage, but Vodacom’s next growth phase depends on far more than cash-in and cash-out. Epimack Mbeteni, Chief Commercial Officer of Vodacom Fintech Group, explains how shared platforms, local execution and sector-specific products support a 103 million-customer business—and why Vodacom wants core and non-core fintech revenue to reach a 50/50 split by 2030. The conversation covers M-Pesa’s two failed launches in South Africa, the super-app reset, the Safaricom shareholding change and whether innovation can defend the lead that distribution created.