UXRx
UXRx
Podcast Description
Join Zach and Alessandro, the team behind Create Ape, as they unpack the agency’s evolution—from a generalist UX shop to a MedTech-focused powerhouse. Hear real stories, wins, and hard lessons from the pivot. Dive deep into the intersection of design, business, and innovation in healthcare UX—and how AI is reshaping it all. Whether you're in MedTech or just love smart product thinking, this podcast delivers insights you won’t want to miss.
Podcast Insights
Content Themes
Key topics include the evolution of Create Ape, UX/UI design in the healthcare industry, challenges faced during business scaling, and the integration of AI into medical technologies. Episodes feature discussions such as the importance of healthcare UX, personal anecdotes from the hosts, and insights into future trends in med-tech design.
Join Zach and Alessandro, the team behind Create Ape, as they unpack the agency’s evolution—from a generalist UX shop to a MedTech-focused powerhouse. Hear real stories, wins, and hard lessons from the pivot. Dive deep into the intersection of design, business, and innovation in healthcare UX—and how AI is reshaping it all. Whether you’re in MedTech or just love smart product thinking, this podcast delivers insights you won’t want to miss.
In the inaugural episode of UXRx by Create Ape, hosts Zachary Newton and Alessandro Fard dive deep into the genesis of Create Ape and its recent pivot towards the healthcare and med-tech industries. They share their extensive backgrounds in UX/UI design and development, discuss the origins of the Create Ape brand, and recount the company’s early days and significant growth, especially during the COVID-19 pandemic. The conversation spotlights the importance of good UX in healthcare applications, the challenges of scaling a business, and the exciting future of leveraging AI in med-tech. Reflecting on their recent decision to focus on healthcare, the hosts elaborate on the rewarding aspects of impacting patient care positively and set the stage for the show’s ongoing journey.
00:00 Introduction to UX Rx Podcast
00:35 Meet the Hosts: Zachary and Alessandro
01:32 The Origin of Create Ape
03:55 Early Days and Growth of Create Ape
05:35 Challenges of Scaling Up
08:41 Impact of COVID-19 on Create Ape
14:51 Pivoting to Med Tech and Medical Focus
21:22 The Urgent Need for Better Healthcare UX
21:52 Personal Experiences in Healthcare Design
22:25 The Broad Scope of Healthcare Design
23:21 The Critical Role of UX in Healthcare
24:54 Challenges and Frustrations in Healthcare UX
26:57 The Importance of Compliance in Healthcare Design
29:38 The Business Impact of Good UX in Healthcare
33:20 The Role of AI in Healthcare UX
38:15 Ideal Med Tech Clients and Projects
43:13 Final Thoughts and Lessons Learned
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