How I Crushed It
How I Crushed It
Podcast Description
Welcome to How I Crushed It, a podcast where we shine a light on talent within the community. In each interview each guest will share their journey on how they have been able to crush it whether it be in the world of the arts, sports, or the business world and beyond. Listen in to be entertained and find out how they each overcame big obstacles, find out who inspires them and what are the next goals for them to achieve. No matter what career you are in each interview will offer up takeaways which will help you to also CRUSH IT
Podcast Insights
Content Themes
The podcast emphasizes themes of resilience, personal growth, and inspiration with episodes highlighting diverse topics such as diversity in media, tech accessibility for minorities, and navigating challenges in creative industries, including interviews with guests like Lydia Amoah and Ashleigh Ainsley.

Is success mainly determined by talent, hard work or luck?
Winner of the “Best Business Podcast” at the 2025 Black Podcasting Awards.
Welcome to How I Crushed It, a podcast where we shine a light on talent within the community. In each interview each guest will share their journey on how they have been able to crush it whether it be in the world of the arts, sports, or the business world and beyond. Listen in to be entertained and find out how they each overcame big obstacles, find out who inspires them and what are the next goals for them to achieve. No matter what career you are in each interview will offer up takeaways which will help you to also CRUSH IT
Ayo Akinwolere has built an extraordinary broadcasting career — from becoming the first Black male presenter of Blue Peter to presenting some of the biggest sporting events in the world.
In this episode of How I Crushed It, Ayo tells the story of growing up in Nigeria, moving to Birmingham as a child and navigating racism, identity and the challenge of breaking into British television.
After initially dreaming of becoming a professional footballer, Ayo found his way into broadcasting, eventually taking a six-week opportunity at the BBC that would completely change his career.
He reveals how a chance conversation led to his Blue Peter audition, what it was like becoming a groundbreaking presenter on one of Britain’s most famous TV programmes and how he went from learning to swim to setting a world record in just ten weeks.
Ayo also discusses the difficult period after leaving Blue Peter, reclaiming his Nigerian name and identity, moving into sports broadcasting and eventually working across the BBC, CBS Sports and The Athletic.
He also explains why success isn’t simply about talent and how hard work can actually create the opportunities we often describe as luck.
Subscribe to How I Crushed It for more conversations with successful people about the decisions, setbacks and opportunities that shaped their careers.
Stay in touch:
X/Twitter: @howicrushedit
Instagram: @howicrushedit
Know someone else who is CRUSHING IT? Email us at [email protected]
Use the hashtag #howicrushedit on Twitter & Instagram
Want some uplifting music to help you CRUSH IT? Check out the playlist
This playlist has been curated by guests that have appeared on the podcast
Disclaimer
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