In this episode of Between Two Coaches, Norbert Orlewicz sits down with Eric Whitmoyer, Founder and CEO of My Biz Coaches, to unpack what it really takes to scale a business beyond hustle, guesswork, and burnout.

Eric has helped grow two companies past $100 million in annual revenue, started or acquired 15 businesses of his own, and coached more than 100 entrepreneurs through the realities of growth. In this conversation, he pulls back the curtain on why most business owners stay stuck, why effort alone is not the problem, and what actually separates scalable businesses from those that plateau or quietly shut down.

Many coaches and entrepreneurs believe more information, more tactics, or more certifications will solve their growth problems. Eric challenges that belief by explaining why clarity, structure, and leadership matter far more than trying harder. He introduces his Six Core Competencies Framework and explains how missing just one of these areas can stall or even collapse an otherwise successful business.

Drawing from decades of real-world experience across sales, operations, finance, and leadership, Eric shares the lessons he learned the hard way and the patterns he now sees repeated across hundreds of businesses.

🔥 In this episode, you will learn:

• Why access to information is no longer the problem
  ● What most business owners misunderstand about scaling
  ● The six core competencies every business must master to grow sustainably
  ● Why “solopreneur” thinking keeps coaches stuck
  ● How to think like a CEO instead of a technician
  ● The real reason most businesses never sell or successfully exit
  ● How mentorship shortens the learning curve and reduces costly mistakes

This is not theory or surface-level strategy. This is a grounded, experience-driven conversation about building businesses that last, create freedom, and do not depend entirely on the owner.

🎧 If you are a coach, consultant, or entrepreneur who wants to scale with intention, clarity, and long-term vision, this episode will challenge the way you think about growth.